Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! Caleb Hamilton, July 9, 2012July 9, 2012 The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans can now design there own Tumblers with a new feature on the film’s official site. More after the jump.The Dark Knight Rises: Tumbler Designer, allows you to customize your very own Tumbler and then test drive it on the Wayne Enterprises Applied Sciences track. According to Warner Bros., the online designer was built using the The Dark Knight Rises’ 3-D models for the Tumbler. Using 360-degree views you can choose from an assortment of colors and patterns or upload your own images to customize the vehicle. The lighting can also be changed to accentuate certain aspects of your Tumbler’s design. You can check out one that I designed below (I call it the Tumbler Hybrid).The custom Tumblers can be downloaded as wallpaper and submitted to the gallery or shared on social network sites. You can also drive your creation and others on the test track at Wayne Enterprises. If you pay attention during the test drive, you may notice a special section where you can change the background of the track.The Dark Knight Rises in theaters and IMAX July 20th!Source: Wired Social Networks Viral Marketing The Dark Knight RisesViral marketingWarner Bros
Different Versions of “Super 8” TV Spot Reveal More Clues and Questions February 8, 2011March 11, 2011Today we found out that there in fact at least two (and possibly three) versions of the Super Bowl TV Spot for Super 8, between what aired and what’s online (available in HD from Apple).The much-talked-about images within the final shot of the lens are actually different in each version,… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
Check Out Mike Relm’s Iron Man 2 TV Spot April 30, 2010April 30, 2010Earlier in the week, we mentioned how Jon Favreau saw DJ Mike Relm’s remix of the Iron Man 2 trailer and had brought it to Paramount’s attention. Relm ended up being tapped to make a TV Spot version of his remix, which includes a few milliseconds of new footage. Check… Read More