Build and Test Drive Your Own “The Dark Knight Rises” Tumbler! Caleb Hamilton, July 9, 2012July 9, 2012 The Tumbler (and the Bat-Pod) have been Batman’s high-powered modes of transportation in Christopher Nolan’s last two Bat-flicks. Unfortunately, *SPOILER ALERT* the Tumbler was destroyed by the Joker in The Dark Knight. The Tumbler will return in The Dark Knight Rises, but may not be used much by Batman. Fans can now design there own Tumblers with a new feature on the film’s official site. More after the jump.The Dark Knight Rises: Tumbler Designer, allows you to customize your very own Tumbler and then test drive it on the Wayne Enterprises Applied Sciences track. According to Warner Bros., the online designer was built using the The Dark Knight Rises’ 3-D models for the Tumbler. Using 360-degree views you can choose from an assortment of colors and patterns or upload your own images to customize the vehicle. The lighting can also be changed to accentuate certain aspects of your Tumbler’s design. You can check out one that I designed below (I call it the Tumbler Hybrid).The custom Tumblers can be downloaded as wallpaper and submitted to the gallery or shared on social network sites. You can also drive your creation and others on the test track at Wayne Enterprises. If you pay attention during the test drive, you may notice a special section where you can change the background of the track.The Dark Knight Rises in theaters and IMAX July 20th!Source: Wired Social Networks Viral Marketing The Dark Knight RisesViral marketingWarner Bros
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
Explore The Interactive Sheet Music From “A Late Quartet” February 10, 2013To celebrate the recent home release of A Late Quartet, 20th Century Fox has released an interactive piece of sheet music from Beethoven’s Opus 131, the piece featured in the film about members of a string quartet. Each of the seven movements are represented by music and a clip that… Read More