Cause All Kinds Of Mayhem & Destruction With The New App For “The Expendables 2” Michael Lee, July 27, 2012July 27, 2012 Its not to often studios offer fans the chance to be part of a mega blockbuster actioner like The Expendables 2, but Lionsgate is giving their fans a chance. Okay, not really, the film completed production a couple of months back, but the studio is still giving you a chance to be a part of the film in another innovative way. Check it out after the jump.If you think you have what it takes to be an action star like Sylvester Stallone, Stallone, Arnold Schwarzenegger, Bruce Willis, Van Damme or Chuck Norris, then you would have to prove it by downloading the free iPhone/iPad app at www.TheExpendablesInfiniteTrailer.com or www.JoinTheExpendables.com.After you download, you will be offered to be a part of 6 exclusive Expendables action movie effects, which you can share with your friends after you completed the movie making process.The app resembles the action movie app that Bad Robot produced a while back. It allows the user to choose from six different kinds of weapons that would inflict all kinds damage. From air strikes to grenades to RPGs, if you feel like you are in a destructive mood, then feel free to use these explosive weapons.Here’s an example of what kind of action you can expect when using the app.The Expendables 2 opens in theaters on August 17th. Viral Marketing Viral News The Expendables 2
Social Networks Twitter Announces 10 Most Tweeted Films of 2010 December 14, 2010December 14, 2010While I find that end of the year top ten lists can get monotonous after a while, I’m always intrigued by analytical lists, which are backed by numbers, not opinion. Quenching my analytical thirst, Twitter has compiled their most popular trending topics into categorized top ten lists, including one for… Read More
Viral In-Depth: Funny People July 7, 2009April 3, 2010At the end of May, we introduced you to some viral marketing Universal had implemented for Funny People, the Judd Apatow film starring Adam Sandler and Seth Rogen. Last week, we added the film to our list of viral campaigns we would be covering in depth, thanks to the viral… Read More
Japanese Ads for “The Cabin in the Woods” Deemed Too Scary March 9, 2013Can you believe that the horror film The Cabin in the Woods was released in Japan only this weekend, almost a year after its US release? The marketing leading up to the film’s opening makes up for extreme delay a bit by being a little too effective. Hit the jump… Read More