DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be revealed in full when the book is released this Wednesday. In a clever bit of viral marketing, DC Comics has apparently set up Match.com profiles for the two heroes, which you can view after the break.The Match.com profiles for both Superman and Wonder Woman contain a number of subtle references to the characters’ histories that die-hard comic book readers and casual fans alike should notice. While I doubt such a move will impact sales in anyway, it’s a fun little exercise in the creativity and opportunities the internet provides to help hype an already noteworthy story.In addition to the profiles, the Match.com blog covered the hookup with an in-depth analysis from the site’s Chief Scientific Advisor, Dr. Helen Fisher, who explained why she felt such a super-powered relationship could last. The site also used the momentous occasion to present some survey findings on how singles felt about the heroes’ first kiss.Think you have a chance with either Superman or Wonder Woman after viewing their Match.com profiles? Will you be buying Justice League #12 on Wednesday to find out more about this momentous pairing? Let us know the comments section below. Social Networks Viral Marketing DC ComicsJustice LeagueMatch.comSupermanWonder Woman
Build Your Own Facebook Bot Banner For “Real Steel” September 30, 2011Briefly: If you are excited for the upcoming robot boxing film Real Steel, then you can help promote the film by creating a Facebook banner with the Real Steel Bot Banner Builder. You can some of your favorite fighting bots to the banner and adjust their sizes, then you just… Read More
New Age-Restricted District 9 Clip August 10, 2009August 10, 2009FEARNet has posted a new clip from District 9, originally from MySpace. Check it out below: Looks like Wikus has really gotten himself in a tough spot. That gun is pretty damn cool. What do you think of the clip? Talk about it in our forum. District 9, based on… Read More
“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance January 21, 2011Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. Read More