DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing Alex Gerage, August 28, 2012 The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be revealed in full when the book is released this Wednesday. In a clever bit of viral marketing, DC Comics has apparently set up Match.com profiles for the two heroes, which you can view after the break.The Match.com profiles for both Superman and Wonder Woman contain a number of subtle references to the characters’ histories that die-hard comic book readers and casual fans alike should notice. While I doubt such a move will impact sales in anyway, it’s a fun little exercise in the creativity and opportunities the internet provides to help hype an already noteworthy story.In addition to the profiles, the Match.com blog covered the hookup with an in-depth analysis from the site’s Chief Scientific Advisor, Dr. Helen Fisher, who explained why she felt such a super-powered relationship could last. The site also used the momentous occasion to present some survey findings on how singles felt about the heroes’ first kiss.Think you have a chance with either Superman or Wonder Woman after viewing their Match.com profiles? Will you be buying Justice League #12 on Wednesday to find out more about this momentous pairing? Let us know the comments section below. Social Networks Viral Marketing DC ComicsJustice LeagueMatch.comSupermanWonder Woman
“The Greatest Town in America” is Getting A Book June 20, 2011The popular NBC comedy Parks and Recreation is set in the fictional town of Pawnee, Indiana, which, according to it’s Welcome sign, is “First in Friendship, Fourth in Obesity.” You can find out more fun facts about Pawnee in a new book “written” by Pawnee’s Department of Parks and Recreation… Read More
Graphic Designer Creates Viral Video As Job Application for Joss Whedon’s “S.H.I.E.L.D.” Series September 24, 2012September 24, 2012Adam Levermore has created propaganda posters for Battlestar Galactica, officially licensed travel posters for Serenity. He’s designed the logos for several YouTube shows including Wil Wheaton’s Table Top. He was also the concept designer on the Super 8 iPhone app. With the news of Joss Whedon creating a S.H.I.E.L.D. TV… Read More
ARGs & Campaigns Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline May 2, 2014May 2, 2014While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate… Read More