Looper Network Game Ends With Mission 5, Maxx Labs Goes Live Dan Koelsch, September 18, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of your final mission after the break. The website for Maxx Labs has been around for a while, but it finally goes live to help you find the code for Mission 5. In the world of Looper, telekinesis is a mutation that over 15% of the population has. Maxx Labs studies the TK mutation, and their website has images of reported cases. The mission clue involves a clock, so find the clock face in the images to get the four digit code. Once entered, you chase your target to the farmhouse, where you finally close your loop (kill your future self).Unfortunately, that’s it. This looks to be the end of the Looper viral campaign, and it ends rather unremarkably. It had a lot of potential, but the overall experience was rather underwhelming to me. Let us know what you thought in the comments below.On the off chance that there is more to this campaign, we’ll be sure to bring it to you. Check out Looper when it opens in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
Watch the “Jackass” Spoof of “Black Swan” January 19, 2011Sure, the Critics Choice Awards were last week, but after seeing the stars of Jackass 3D take on Inception for the award show, you know you wanted to see their other spoofs of Best Picture nominees. Well, now the video parody of Black Swan is available online, courtesy of /Film,… Read More
Repo Men: 4 Artiforgs On The Run, The Hunt Is On February 26, 2010February 26, 2010If you’ve been following our coverage of Repo Men, you’ll know that Universal, in conjunction with Wired and Lone Shark Games have launched a real world ARG pitting Artiforgs (people with artificial organs) against Repo Men (employees of Unicare who really want those organs back). Check out the latest developments… Read More
Rebecca is Looking for the Perfect “Roommate” January 21, 2011January 21, 2011Sony has launched an classic form of viral marketing for their upcoming thriller The Roommate. The studio has posted ads around various cities looking for a roommate who has a killer personality. Like most ads posted on telephone poles or light posts people who are interested in the ad contact… Read More
Basically, zzzzzzzzzzzzzzzzzz. I hope they payed more attention to the film than they did the viral. Most marketing folk still haven’t grasped that viral doesn’t work like the advertising they do on a regular basis. A phrase like “lowest common denominator” was probably used during its development. Attempts at viral marketing must be cool, first and foremost and cool second and talk about the product a distant third – maybe. Nobody passes along a commercial because of how informative.The killing blow was having the director talk about the behind the scenes then end by saying “if you’re looking for the hidden code, its 1234”. ARG elements should be embedded of the storyline, otherwise its just a branded game. It’s breaking the fourth wall. And not in a good way