Looper Network Game Ends With Mission 5, Maxx Labs Goes Live Dan Koelsch, September 18, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of your final mission after the break. The website for Maxx Labs has been around for a while, but it finally goes live to help you find the code for Mission 5. In the world of Looper, telekinesis is a mutation that over 15% of the population has. Maxx Labs studies the TK mutation, and their website has images of reported cases. The mission clue involves a clock, so find the clock face in the images to get the four digit code. Once entered, you chase your target to the farmhouse, where you finally close your loop (kill your future self).Unfortunately, that’s it. This looks to be the end of the Looper viral campaign, and it ends rather unremarkably. It had a lot of potential, but the overall experience was rather underwhelming to me. Let us know what you thought in the comments below.On the off chance that there is more to this campaign, we’ll be sure to bring it to you. Check out Looper when it opens in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
“Man of Steel” Facebook Page Debuts New Superman Logo March 29, 2012Briefly: Zack Snyder’s Superman film Man of Steel has finally earned some followers to its Facebook page today, as the page debuted a new logo for Supes as part of their cover image (seen above). The film’s theatrical release of June 14th, 2013 is still over a year away, but… Read More
Become a Film Producer For Only $1 November 2, 2010September 15, 2012Frank Kelly, the Irish director of the innovative documentary 140, is working on his next project, and he is once again relying on crowdsourcing for some help. You can become an Associate Producer on the dark crime thriller Derelict for as little as one dollar. Find out how after the… Read More
MovieViral.com’s Official Golden Globes Drinking Game January 12, 2014January 12, 2014The Golden Globes are on tonight with hosts Tina Fey and Amy Poehler! The show is notable for celebrities drinking constantly on-screen, sometimes getting a bit out of hand. So if you’re of age and would like to drink along with the who’s who of Hollywood, we’ve compiled a drinking… Read More
Basically, zzzzzzzzzzzzzzzzzz. I hope they payed more attention to the film than they did the viral. Most marketing folk still haven’t grasped that viral doesn’t work like the advertising they do on a regular basis. A phrase like “lowest common denominator” was probably used during its development. Attempts at viral marketing must be cool, first and foremost and cool second and talk about the product a distant third – maybe. Nobody passes along a commercial because of how informative.The killing blow was having the director talk about the behind the scenes then end by saying “if you’re looking for the hidden code, its 1234”. ARG elements should be embedded of the storyline, otherwise its just a branded game. It’s breaking the fourth wall. And not in a good way