Looper Network Game Ends With Mission 5, Maxx Labs Goes Live Dan Koelsch, September 18, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of your final mission after the break. The website for Maxx Labs has been around for a while, but it finally goes live to help you find the code for Mission 5. In the world of Looper, telekinesis is a mutation that over 15% of the population has. Maxx Labs studies the TK mutation, and their website has images of reported cases. The mission clue involves a clock, so find the clock face in the images to get the four digit code. Once entered, you chase your target to the farmhouse, where you finally close your loop (kill your future self).Unfortunately, that’s it. This looks to be the end of the Looper viral campaign, and it ends rather unremarkably. It had a lot of potential, but the overall experience was rather underwhelming to me. Let us know what you thought in the comments below.On the off chance that there is more to this campaign, we’ll be sure to bring it to you. Check out Looper when it opens in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
Wrigley’s Gum Needs Your Help To Hunt The Red Skull June 14, 2011While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product… Read More
They’re Here: NASA Knows Something September 29, 2010The official They’re Here Twitter points to a YouTube video of someone typing “YOUARENOTALONE@NASA.GOV” into the They’re Here website. The tags for the video include “ufo”, “sci fi movie”, “aliens”, and “flying saucer”. What does NASA know? Maybe we’ll find out on 10/10/10 or sooner. Until then, watch the video… Read More
The Crazies: Two New TV Spots January 30, 2010January 30, 2010If you haven’t seen them yet, there are a couple of new TV spots out there for The Crazies. Nothing we really haven’t seen before, however between the voice over and the text on the screen, it gives it more of that creepy vibe I’m hoping to get from the… Read More
Basically, zzzzzzzzzzzzzzzzzz. I hope they payed more attention to the film than they did the viral. Most marketing folk still haven’t grasped that viral doesn’t work like the advertising they do on a regular basis. A phrase like “lowest common denominator” was probably used during its development. Attempts at viral marketing must be cool, first and foremost and cool second and talk about the product a distant third – maybe. Nobody passes along a commercial because of how informative.The killing blow was having the director talk about the behind the scenes then end by saying “if you’re looking for the hidden code, its 1234”. ARG elements should be embedded of the storyline, otherwise its just a branded game. It’s breaking the fourth wall. And not in a good way