Looper Network Game Ends With Mission 5, Maxx Labs Goes Live Dan Koelsch, September 18, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of your final mission after the break. The website for Maxx Labs has been around for a while, but it finally goes live to help you find the code for Mission 5. In the world of Looper, telekinesis is a mutation that over 15% of the population has. Maxx Labs studies the TK mutation, and their website has images of reported cases. The mission clue involves a clock, so find the clock face in the images to get the four digit code. Once entered, you chase your target to the farmhouse, where you finally close your loop (kill your future self).Unfortunately, that’s it. This looks to be the end of the Looper viral campaign, and it ends rather unremarkably. It had a lot of potential, but the overall experience was rather underwhelming to me. Let us know what you thought in the comments below.On the off chance that there is more to this campaign, we’ll be sure to bring it to you. Check out Looper when it opens in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
GKNOVA6: Third Transmission Goes Live, More Codes April 22, 2010April 22, 2010The third transmission has been posted on GKNOVA6.com. The newest update still hasn’t shed a light on what game this is for, however it has brought us some new codes to crack. After the jump, watch the video and see what has been uncovered thus far. Read More
“Muppets Most Wanted” Viral Marketing Campaign Launches Constantine BadFrog.Me Viral Site March 13, 2014March 13, 2014The viral marketing campaign for Muppets Most Wanted has appeared on Super Bowl spots, parodied Spy-genre movie posters, campaigned for Awards they are not eligible for, mocked the internet, even spited Adele Dazeem. Now the marketing team has launched a whole new site to help promote the upcoming movie before… Read More
New Super 8 TV Spots and Clip Tease Monster May 17, 2011May 17, 2011The other day we told you about some TV spots for Super 8 that were being released online before airing. Now we have all the spots and a clip package that give us some insight into the monster, including quick glimpses that of course show very little. Check out all… Read More
Basically, zzzzzzzzzzzzzzzzzz. I hope they payed more attention to the film than they did the viral. Most marketing folk still haven’t grasped that viral doesn’t work like the advertising they do on a regular basis. A phrase like “lowest common denominator” was probably used during its development. Attempts at viral marketing must be cool, first and foremost and cool second and talk about the product a distant third – maybe. Nobody passes along a commercial because of how informative.The killing blow was having the director talk about the behind the scenes then end by saying “if you’re looking for the hidden code, its 1234”. ARG elements should be embedded of the storyline, otherwise its just a branded game. It’s breaking the fourth wall. And not in a good way