“Star Trek Into Darkness” Viral Site Discovered In Teaser Trailer Caleb Hamilton, December 17, 2012December 17, 2012 Last week, we got our first look at Star Trek Into Darkness, J.J. Abrams’ follow up to his 2009 hit, Star Trek. If you saw The Hobbit over the weekend in IMAX 3D, you got to see the first 9 minutes of the film. Today the teaser trailer that was supposed to show with non-IMAX screenings of The Hobbit went online with a little surprise hidden in one of the shots. Are You The 1701? Find out after the jump!At the 1:07 mark in the new Star Trek Into Darkness teaser, we see Benedict Cumberbatch’s character, John Harrison, in some sort of high-tech holding cell aboard the Enterprise. To the right of this shot, there are some readouts and other screens, but if you don’t look carefully, you’ll miss the web address that wasn’t there a second ago. As the the camera slowly pushes in on Harrison, AreYouThe1701.com suddenly appears over on the screen to the right. It’s so small and happens so fast that you most likely did not pick up on it (I know I didn’t).AreYouThe1701.com isn’t much right now, but if you click on the set of grey circles, you’re taken to a page to sign up for more information and to be contacted when “the search begins”. You can then like their Facebook page and follow them on Twitter. What do you think they’ll be searching for? Let us know in the comments below!Thanks to Anton Volkov (@antovolk) on Twitter for the tip!Star Trek Into Darkness in 3D and IMAX 3D on May 17th, 2013! ARGs & Campaigns Social Networks Viral Marketing Viral News ParamountStar Trek Into DarknessViral marketing
MovieViral Awards 2010: The Winners! January 18, 2011The time is here to finally reveal the winners of the 2010 MovieViral Awards. With over 1,400 total votes, we had a great turnout. Did TRON: Legacy sweep, or did fans of the Crazies and Repo Men get their way? Who won the battle between Glee and The Office? Find… Read More
‘Seven Psychopaths’ Viral: The Fate Of America In The Paws Of A Missing Dog September 26, 2012September 26, 2012This year is an election year, and as you can imagine the two presidential candidates are addressing the issues that affect America. But Barrack Obama and Mitt Romney are neglecting the one resolution that could save America. One f*****g Shih Tzu. Yes a dog can save all our problems. And… Read More
See “Abduction” Along With a Live Stream of the Hollywood Premiere September 12, 2011Lionsgate has teamed up with theater chains across 20 states to offer you a VIP fan experience: see a live stream of the red carpet premiere of Abduction in Hollywood followed by an advance screening of the movie! Plus you’ll receive some cool swag. Check out the details after the… Read More