“Star Trek Into Darkness” Viral Site Discovered In Teaser Trailer Caleb Hamilton, December 17, 2012December 17, 2012 Last week, we got our first look at Star Trek Into Darkness, J.J. Abrams’ follow up to his 2009 hit, Star Trek. If you saw The Hobbit over the weekend in IMAX 3D, you got to see the first 9 minutes of the film. Today the teaser trailer that was supposed to show with non-IMAX screenings of The Hobbit went online with a little surprise hidden in one of the shots. Are You The 1701? Find out after the jump!At the 1:07 mark in the new Star Trek Into Darkness teaser, we see Benedict Cumberbatch’s character, John Harrison, in some sort of high-tech holding cell aboard the Enterprise. To the right of this shot, there are some readouts and other screens, but if you don’t look carefully, you’ll miss the web address that wasn’t there a second ago. As the the camera slowly pushes in on Harrison, AreYouThe1701.com suddenly appears over on the screen to the right. It’s so small and happens so fast that you most likely did not pick up on it (I know I didn’t).AreYouThe1701.com isn’t much right now, but if you click on the set of grey circles, you’re taken to a page to sign up for more information and to be contacted when “the search begins”. You can then like their Facebook page and follow them on Twitter. What do you think they’ll be searching for? Let us know in the comments below!Thanks to Anton Volkov (@antovolk) on Twitter for the tip!Star Trek Into Darkness in 3D and IMAX 3D on May 17th, 2013! ARGs & Campaigns Social Networks Viral Marketing Viral News ParamountStar Trek Into DarknessViral marketing
Assemble Your Own Avengers Music Video Remix May 12, 2012Aside from a ridiculous amount of Assemble puns, Marvel has a new YouTube channel that allows you to piece together a music video. Like the fan-made commercial for LOST and DVD trailer for Law Abiding Citizen, it supplies you with the materials you need to get your creative juices flowing…. Read More
Facebook Apps for “Pitch Perfect” and CBS’s “Vegas” September 13, 2012Two new Facebook Apps debuted recently for very different projects. Universal’s musical comedy Pitch Perfect comes out next month, and their Facebook app involves internet memes. The new CBS television drama Vegas might be more serious, but their Facebook app is just as glitzy. Get the details on both after… Read More
New “AGM Heartland” Video Found? August 6, 2012August 6, 2012Almost two years ago, Neill Blomkamp, writer and director of viral-friendly District 9, made a short film that showed up in the iPad version of a Wired Magazine issue. There was a lot of speculation on what that video was for, but we haven’t heard anything from it since. Now… Read More