“Star Trek Into Darkness” Viral Site Discovered In Teaser Trailer Caleb Hamilton, December 17, 2012December 17, 2012 Last week, we got our first look at Star Trek Into Darkness, J.J. Abrams’ follow up to his 2009 hit, Star Trek. If you saw The Hobbit over the weekend in IMAX 3D, you got to see the first 9 minutes of the film. Today the teaser trailer that was supposed to show with non-IMAX screenings of The Hobbit went online with a little surprise hidden in one of the shots. Are You The 1701? Find out after the jump!At the 1:07 mark in the new Star Trek Into Darkness teaser, we see Benedict Cumberbatch’s character, John Harrison, in some sort of high-tech holding cell aboard the Enterprise. To the right of this shot, there are some readouts and other screens, but if you don’t look carefully, you’ll miss the web address that wasn’t there a second ago. As the the camera slowly pushes in on Harrison, AreYouThe1701.com suddenly appears over on the screen to the right. It’s so small and happens so fast that you most likely did not pick up on it (I know I didn’t).AreYouThe1701.com isn’t much right now, but if you click on the set of grey circles, you’re taken to a page to sign up for more information and to be contacted when “the search begins”. You can then like their Facebook page and follow them on Twitter. What do you think they’ll be searching for? Let us know in the comments below!Thanks to Anton Volkov (@antovolk) on Twitter for the tip!Star Trek Into Darkness in 3D and IMAX 3D on May 17th, 2013! ARGs & Campaigns Social Networks Viral Marketing Viral News ParamountStar Trek Into DarknessViral marketing
“Hunger Games” Viral: Get Your District’s ID Card March 24, 2012March 24, 2012The Hunger Games have finally started, but the viral is still going strong! Last month it was announced that all citizens of Panem are required to carry physical DIPs (District Identification Pass). Lionsgate and CafePress partnered to offer Hunger Games fans their own DIPs when they register with The Capitol…. Read More
Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App June 7, 2013April 15, 2015Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary… Read More
Send DISH Network A Message in the “Hey DISH, Where’s My AMC?” Video Contest! August 6, 2012August 6, 2012Imagine sitting in your living room, watching a very exciting episode of AMC’s The Walking Dead and suddenly the screen goes blank. Shortly a message appears on the screen from DISH Network, “Sorry, we no longer offer this channel.” What would you do? Throw your recliner at the television? Perhaps… Read More