“Star Trek Into Darkness” Viral Site Discovered In Teaser Trailer Caleb Hamilton, December 17, 2012December 17, 2012 Last week, we got our first look at Star Trek Into Darkness, J.J. Abrams’ follow up to his 2009 hit, Star Trek. If you saw The Hobbit over the weekend in IMAX 3D, you got to see the first 9 minutes of the film. Today the teaser trailer that was supposed to show with non-IMAX screenings of The Hobbit went online with a little surprise hidden in one of the shots. Are You The 1701? Find out after the jump!At the 1:07 mark in the new Star Trek Into Darkness teaser, we see Benedict Cumberbatch’s character, John Harrison, in some sort of high-tech holding cell aboard the Enterprise. To the right of this shot, there are some readouts and other screens, but if you don’t look carefully, you’ll miss the web address that wasn’t there a second ago. As the the camera slowly pushes in on Harrison, AreYouThe1701.com suddenly appears over on the screen to the right. It’s so small and happens so fast that you most likely did not pick up on it (I know I didn’t).AreYouThe1701.com isn’t much right now, but if you click on the set of grey circles, you’re taken to a page to sign up for more information and to be contacted when “the search begins”. You can then like their Facebook page and follow them on Twitter. What do you think they’ll be searching for? Let us know in the comments below!Thanks to Anton Volkov (@antovolk) on Twitter for the tip!Star Trek Into Darkness in 3D and IMAX 3D on May 17th, 2013! ARGs & Campaigns Social Networks Viral Marketing Viral News ParamountStar Trek Into DarknessViral marketing
Social Media Monthly: January 2013 December 30, 2012December 30, 2012Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we\’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow… Read More
Nicorette Ad Re-Enacts Classic Movie Scenes April 9, 2010April 9, 2010Nicorette has a new commercial where they recreate famous movie scenes that include cigarettes. Only they replace the cigarettes with their Inhalator, which is meant to give nicotine to smokers in a way they are familiar with. Does it work in making it look cool? Watch after the break and… Read More
Take an Interactive 360° Tour of “Frankenweenie” Set June 30, 2012June 30, 2012On October 5th, Tim Burton turns his short Frankenweenie into an 3D black-and-white stop motion-animated feature film. Frankenweenie is about a boy who brings his dog back to life, but it has unintentional consequences. Disney has released an interactive video that gives you a 360° tour of the set, where… Read More