Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings Dan Koelsch, December 29, 2012 Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. King’s Cross Station is one of the main railway stations to serve London. More importantly, in the Harry Potter novels and films Hogwarts students use the station to access their specialized train on Platform 9¾. A sign was put up for Platform 9¾ at King’s Cross in honor of the series, but now the station has gone one step further. Earlier this month, The Harry Potter Shop opened at the famous location to provide fans all their Harry Potter needs. Watch Warwick Davis, who plays Professor Filius Flitwick in the film series, open the store in the video below. For photos and more information, check out First Showing.For a more in-world experience, a new opening in Hobbiton might be of interest to you. Hobbiton is a tourist village in New Zealand, where all the Lord of the Rings and Hobbit films have been filmed, and it is both modeled after the town of the same name in Middle Earth. Just in time for the tourist attraction’s 10th anniversary, they’ve opened a pub called The Green Dragon Inn, just like the one featured in J.R.R. Tolkien’s series. Below is a photo of New Zealand Prime Minister John Key opening the pub, and you can see a lot more photos over at Nerd Bastards. Viral Marketing Viral News Harry PotterIRLThe HobbitThe Lord of the Rings
Mark of the Spider-Man Website Now Has Video of Tagging Events February 25, 2012March 21, 2012The Mark of the Spider-Man viral website had a change the other day that was unexplained. The large Spider-Man symbol at the bottom of the page no longer linked to the exclusive clip from The Amazing Spider-Man. Instead, it went to the film’s trailer on the Sony Pictures YouTube channel…. Read More
“This Man” Dream Viral to Become Feature Film May 6, 2010If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories,… Read More
Salt: Day X Exists Last Mission, “Shoot Out”, Now Live July 14, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week,… Read More