Openings: Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from Lord of the Rings Dan Koelsch, December 29, 2012 Two of England’s biggest literary and film series have breached into the real world with functioning businesses straight from their respective magical worlds. After the break, learn about the Harry Potter Shop at Platform 9 3/4 and The Green Dragon Inn from The Lord of the Rings. King’s Cross Station is one of the main railway stations to serve London. More importantly, in the Harry Potter novels and films Hogwarts students use the station to access their specialized train on Platform 9¾. A sign was put up for Platform 9¾ at King’s Cross in honor of the series, but now the station has gone one step further. Earlier this month, The Harry Potter Shop opened at the famous location to provide fans all their Harry Potter needs. Watch Warwick Davis, who plays Professor Filius Flitwick in the film series, open the store in the video below. For photos and more information, check out First Showing.For a more in-world experience, a new opening in Hobbiton might be of interest to you. Hobbiton is a tourist village in New Zealand, where all the Lord of the Rings and Hobbit films have been filmed, and it is both modeled after the town of the same name in Middle Earth. Just in time for the tourist attraction’s 10th anniversary, they’ve opened a pub called The Green Dragon Inn, just like the one featured in J.R.R. Tolkien’s series. Below is a photo of New Zealand Prime Minister John Key opening the pub, and you can see a lot more photos over at Nerd Bastards. Viral Marketing Viral News Harry PotterIRLThe HobbitThe Lord of the Rings
HitRECord Kicks Off Tour and Makes Big Announcement November 14, 2012Editor’s Note: hitRECord is an online collaborative production company founded by actor Joseph Gordon-Levitt. The following is a review by friend of the site Jackie Tuttle of the first night of the organization’s “On the Road” Fall tour. I will not kick a fan girl in the shins… I will… Read More
Sign the Petition to Keep Flynn’s Arcade Open At Disney California Adventure Park January 20, 2012January 20, 2012Since Fall of 2010, Disney California Adventure Park turned its Hollywood Backlot section into ElecTRONica to celebrate the Disney sequel TRON: Legacy. One of the mainstays of the section has been a recreation of Flynn’s Arcade complete with classic arcade games including TRON itself. Now a petition hopes to keep… Read More
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More