Cobra Special Forces Are Back for “G.I. Joe: Retaliation” Dan Koelsch, February 5, 2013 G.I. Joe: Retaliation was supposed to open in theaters last June, but it got pushed all the way back to March 29th of this year. Back in April, Paramount had begun the Cobra Special Forces viral campaign, but it got shelved along with the film. With less than two months until the movie’s release, the campaign is back. Get the details after the break. At CobraSpecialForces.com, you can enlist in the terrorist organization via Facebook Connect, download imagery for your social media profiles, and find Cobra events near you. Yahoo! has some cool posters to promote the campaign, which you can see below along with the recruitment video. In the sequel to the 2009 action blockbuster G.I. Joe: Rise of the Cobra, COBRA is able to infiltrate the highest levels of American government when master of disguise Zartan (Arnold Vosloo) replaces the President (Jonathan Pryce). After most of the G.I. Joes are wiped out, it’s up to Roadblock (Dwayne Johnson) and his team to take down the imposter. Written by Rhett Reese and Paul Wernick and directed by John M. Chu, G.I. Joe: Retaliation opens March 29th. ARGs & Campaigns Viral Marketing Cobra Special ForcesG.I. Joe Retaliation
“The Giver” Trailer Makes An Enticing Viral Announcement March 19, 2014The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More
The Crazies: Lots of Updates to Viral Sites February 17, 2010A few updates to the once idle The Crazies viral are popping up everywhere now that the release date is close by. First off, as we reported earlier, our Ogden Marsh liaison, Kim Jonson, was strangely attacked. A new post on Kim’s website gives us a little more info on… Read More