First Augmented Reality Processor To Be Used In Mobile Phones Alex Gerage, February 22, 2013February 22, 2013 We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio announced this week they are partnering with wireless platform maker ST-Ericsson to integrate the first augmented reality processor, dubbed the “AREngine,” into their future mobile platforms. Hit the jump to learn just what this technology means and how it may impact ARG campaigns in the future.Metaio says their AREngine processor will dramatically increase the speed and precision needed to run and expand the use of augmented reality tasks on mobile phones, while also being more efficient in its power usage. The notion of an augmented reality processor integrated into mobile device certainly distinguishes itself from the downloadable AR apps we have seen become popular over the last year or so, that are limited in what they can do outside of a singular, often gimmicky, task.Metaio’s announcement video below explains the technology better than I could by showing its use in action. The video does a nice job capturing how seamlessly the AREngine recognizes objects, in this case several large buildings, and applies the virtual content over it so the users can see it on their phone. It makes for a truly encompassing technology. As the press release states, and Metaio’s “Always on. Always augmented.” slogan shows, both parties in this partnership hope to spur the widespread adoption of augmented reality activity among consumers. I think it is only a matter of time before such a shift occurs, and when it does, marketers will undoubtedly seek innovative ways to incorporate this new tool into their campaigns. We might be a ways away from such things coming to fruition, but such a technology promises to dramatically change how we will receive, and more importantly, interact, with content. ARGs & Campaigns AREngineARGaugmented realityMetaiomobile technologyST-Ericsson
Trask Industries Celebrates Its 50th Anniversary In “Days of Future Past” Viral Campaign July 30, 2013July 30, 2013During San Diego Comic-Con, 20th Century Fox brought Trask Industries to the Gaslamp District to show off its Mark I Sentinel. Well, it’s head. Trask employees handed out placards inviting people to help the company celebrate its 50th anniversary by visiting their website. Once there, you could see the silhouette… Read More
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More
New “Super 8” App Reveals Hidden “Editing Room” May 9, 2011May 9, 2011With a month left before the release of Super 8, Paramount Digital Entertainment has released an app for Apple mobile devices. It’s called Super 8 (fitting huh?) and it turns your iPhone, iPod Touch and/or iPad 2 into a vintage Super 8 camera. There’s no doubt you’ll have endless hours… Read More