First Augmented Reality Processor To Be Used In Mobile Phones Alex Gerage, February 22, 2013February 22, 2013 We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio announced this week they are partnering with wireless platform maker ST-Ericsson to integrate the first augmented reality processor, dubbed the “AREngine,” into their future mobile platforms. Hit the jump to learn just what this technology means and how it may impact ARG campaigns in the future.Metaio says their AREngine processor will dramatically increase the speed and precision needed to run and expand the use of augmented reality tasks on mobile phones, while also being more efficient in its power usage. The notion of an augmented reality processor integrated into mobile device certainly distinguishes itself from the downloadable AR apps we have seen become popular over the last year or so, that are limited in what they can do outside of a singular, often gimmicky, task.Metaio’s announcement video below explains the technology better than I could by showing its use in action. The video does a nice job capturing how seamlessly the AREngine recognizes objects, in this case several large buildings, and applies the virtual content over it so the users can see it on their phone. It makes for a truly encompassing technology. As the press release states, and Metaio’s “Always on. Always augmented.” slogan shows, both parties in this partnership hope to spur the widespread adoption of augmented reality activity among consumers. I think it is only a matter of time before such a shift occurs, and when it does, marketers will undoubtedly seek innovative ways to incorporate this new tool into their campaigns. We might be a ways away from such things coming to fruition, but such a technology promises to dramatically change how we will receive, and more importantly, interact, with content. ARGs & Campaigns AREngineARGaugmented realityMetaiomobile technologyST-Ericsson
Online Horror Series “Slasher” To Premiere January 26 With Your Help January 24, 2013January 24, 2013In an event that should remind us how far we have come with alternate reality games and online technology over the past few years, this weekend sees the launch of a new, interactive web horror series called Slasher. Produced by Mikrotone Enterprises through their AlterNETreality.com site, Slasher will incorporate the… Read More
Mark of the Spider-Man Viral Updates February 14, 2012March 21, 2012If you’ve been following along, a twitter account for the new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, was created and sent out coordinates for several U.S. cities late last week. Following the coordinates, players found Peter Parker’s backpack full of different items, including running shoes and the… Read More
Google Hires “Pokémon” Masters! June 17, 2014June 17, 2014Back on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master… Read More