“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” Dan Koelsch, March 4, 2013October 7, 2013 What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a revenge thriller staring Colin Farrell and Noomi Rapace. Take a look at how people reacted after the break.As alluded to above, we had another prank video last week, that time for The Last Exorcism Part II. These videos seem like a relatively cheap and effective way for smaller studios like FilmDistrict and CBS Films to grab people’s attention, as shown by The Last Exorcism’s video getting over 1 million views in less than a week. Both videos have been released on the Monday before their film’s opening weekend and within one week of each other, so the same marketing company is making them. This reminds me a bit of Thinkmodo’s past work, but I’m not sure if it’s them this time around.Thanks to Robert Morvay for the heads up. Viral Marketing Viral Videos Dead Man DownPrankThinkmodoViral video
Short Film “Reboot” Starts ARG Involving Trailer April 9, 2012April 9, 2012The holiday may have already passed, but for those not willing to let go, there’s one short film that has plenty of easter eggs for you. The cyberpunk thriller Reboot, which was funded through Kickstarter, is putting on an ARG that starts off with their trailer. Take a look and… Read More
“World War Z” Mobile Game Coming May 30th May 16, 2013While you wait for the Summer blockbuster World War Z to finally hit theaters June 21st, you can get in on the zombie fun yourself with a new mobile game for the film that will be available at the end of this month. Get all the details after the break,… Read More
“Apollo 18” Viral Site Gives Us Two More Documents September 2, 2011We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. Read More