“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” Dan Koelsch, March 4, 2013October 7, 2013 What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a revenge thriller staring Colin Farrell and Noomi Rapace. Take a look at how people reacted after the break.As alluded to above, we had another prank video last week, that time for The Last Exorcism Part II. These videos seem like a relatively cheap and effective way for smaller studios like FilmDistrict and CBS Films to grab people’s attention, as shown by The Last Exorcism’s video getting over 1 million views in less than a week. Both videos have been released on the Monday before their film’s opening weekend and within one week of each other, so the same marketing company is making them. This reminds me a bit of Thinkmodo’s past work, but I’m not sure if it’s them this time around.Thanks to Robert Morvay for the heads up. Viral Marketing Viral Videos Dead Man DownPrankThinkmodoViral video
Galifianakis And Ferrell Take To Facebook To Launch “The Campaign” May 7, 2012One of this summers most anticipated comedies, “The Campaign”, has just launched a very interesting, very funny viral campaign, aimed to persuade viewers to choose their side before the films release. Hit the jump to see the first glimpse of the films lead contenders, played by Zach Galifianakis and Will… Read More
“Jurassic World” Viral Site Reveals Countdown to Thanksgiving November 18, 2014November 18, 2014Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme… Read More
New ‘Battle: Los Angeles’ Viral Video Shows UFO in LA February 18, 2011A new viral video for Battle: Los Angeles was posted on YouTube earlier today, and it’s pretty cool. It shows four aircrafts over the 110 freeway in Los Angeles, one large UFO and three escorting it. After the break, check out the video, plus the new Battle: Los Angeles poster. Read More