Japanese Ads for “The Cabin in the Woods” Deemed Too Scary Dan Koelsch, March 9, 2013 Can you believe that the horror film The Cabin in the Woods was released in Japan only this weekend, almost a year after its US release? The marketing leading up to the film’s opening makes up for extreme delay a bit by being a little too effective. Hit the jump for details. Ads placed in major train stations in the Tokyo area had “originally showed a female figure covered in blood, banging on the glass and begging for passing commuters to save her”, according to Rocket News 24. This is relevant to the film, but I don’t want to spoil it for anyone. The ads were toned down by dulling the colors of the gore and blood after an advertising standards agency deemed them too scary. Below are images of the ads as they look now, and the ads will be up until Sunday. Cabin in the Woods is available on Blu-ray now. Viral Marketing Cabin in the Woods
Sony’s “Elysium” Switches Around Some Websites for Viral Campaign April 10, 2013April 25, 2013With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More
Watch This New “Battle: Los Angeles” Video About The Original Event February 10, 2011Sony Pictures has posted a new video their website that goes over the original event from which Battle: Los Angeles is based. On February 24th, 1942, the military shot at something in the sky that they later claimed was a weather balloon. Watch the informative video after the break. Read More