Sony’s “Elysium” Switches Around Some Websites for Viral Campaign Dan Koelsch, April 10, 2013April 25, 2013 With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. At the beginning of the month, we told you about some updates to the Elysium online presence, including a new viral website and an updated homepage for the film. The URL for the homepage is ItsBetterUpThere.com, which used to be the URL for the Elysium Citizenship Initiative. We thought that concept was removed, but thanks to First Showing, we know it has actually just relocated to ItsBetterUpHere.com. While the one letter difference is sure to cause confusion, at least we know that Sony still has plans to move forward with this marketing strategy.We’ll keep an eye out to see where this is going. Follow our coverage here, and check out the new homepage if you’re itching for more content. It has one of those cool scrolling layouts like Looper, and you can see photos and character bios.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Trailers Weekly: “The Raid 2: Berandal”, “Ride Along”, “The Truth About Emanuel”, “RoboCop”, “Winter’s Tale” November 9, 2013December 11, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Raid 2: Berandal, Ride… Read More
Social Networks Bad Robot Replies To Zach Snyder Tweet With Their Own DC Comics/Star Wars Mashup August 9, 2014September 14, 2014Batman vs Superman director Zack Snyder has been tweeting some weird mashup pictures lately through his Twitter account. One had Superman‘s Henry Cavill photoshopped as a Jedi and another one recently had Batman walking next to R2-D2. The Batman one he tweeted to Bad Robot, so Bad Robot in response… Read More
Contest: Win the “American Reunion” Soundtrack! March 28, 2012April 3, 2012The fourth theatrical installment of the American Pie series, American Reunion, opens next weekend, and the film’s official soundtrack comes out on April 3rd. To honor the occasion, we have a contest courtesy of Relativity Music Group where you can win the soundtrack. Get the details after the jump. Read More