Sony’s “Elysium” Switches Around Some Websites for Viral Campaign Dan Koelsch, April 10, 2013April 25, 2013 With 5 months to go until the film’s theatrical release, it looks like Sony is finally going to do something with this puttering viral campaign for Elysium. While there aren’t technically any new websites to report on, there have been some changes worth noting. Get the details after the break. At the beginning of the month, we told you about some updates to the Elysium online presence, including a new viral website and an updated homepage for the film. The URL for the homepage is ItsBetterUpThere.com, which used to be the URL for the Elysium Citizenship Initiative. We thought that concept was removed, but thanks to First Showing, we know it has actually just relocated to ItsBetterUpHere.com. While the one letter difference is sure to cause confusion, at least we know that Sony still has plans to move forward with this marketing strategy.We’ll keep an eye out to see where this is going. Follow our coverage here, and check out the new homepage if you’re itching for more content. It has one of those cool scrolling layouts like Looper, and you can see photos and character bios.Elysium opens in theaters on August 9th. ARGs & Campaigns Viral Marketing Elysium
Late Night Feud Story Revived By 60 Minutes Interview and White House Correspondents Dinner May 3, 2010May 3, 2010It seems this story never goes away. The NBC Late Night Feud that erupted in January made a big comeback this weekend. This year’s annual White House Correspondents Association Dinner had on Jay Leno as a guest speaker, and the President himself cracked some jokes about the situation. Also, 60… Read More
MTV’s “Iron Man 3” Clip Unlocked April 12, 2013April 12, 2013Earlier in the week, MTV.com hosted an arc reactor that needed to get to 100% before they would release a clip from Iron Man 3. The power increased with each tweet that had the hashtag #UnlockIronMan, and now we can reveal the clip. Unfortunately, it’s more like a 13 second… Read More
Review: District 9 – Fresh, Exciting and Visually Fantastic August 14, 2009September 7, 2009Editors note: This review is spoiler free! In 1982, they arrived. The world wondered who, or what, was inside this giant spaceship now hovering over Johannesburg, South Africa. When the government of Johannesburg ordered the military to enter the ship, the world found out that what was in this craft… Read More