“Man of Steel” Website Source Code Reveals Countdown Dan Koelsch, April 12, 2013April 13, 2013 Earlier today, we told you about the Man of Steel homepage having a static video that you had to click on to get through to the site. The video has changed a few times, including sometime this evening to c934k200. More importantly, the Man of Steel Facebook fan page figured out that there’s a countdown hidden in the website’s source code. The section labeled “var deltaT =” has a number that gets smaller with every page refresh. If we assume the number is seconds, and we add the current number to the current time, we get 6PM PDT on Monday. It’s a good bet that is when the 3rd trailer will debut. It’s still unclear why the video keeps changing, so we’ll keep you updated. Click here for more of our coverage. Viral Marketing Man of Steel
Bungie’s Newest Project Has An Easter Egg Too June 26, 2010June 26, 2010Bungie has been known to go into viral every once in a while. Halo 3: ODST had a humorous interaction with the superintendent A.I. “Virgil” and recently a site about Bungie Aerospace. To this day nothing much has changed, besides a little latin phrase. Find out more about “per audacia… Read More
Confused by the 2012 Viral? Sony Creates an Official Guide October 23, 2009Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the… Read More
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More