“Man of Steel” Website Source Code Reveals Countdown Dan Koelsch, April 12, 2013April 13, 2013 Earlier today, we told you about the Man of Steel homepage having a static video that you had to click on to get through to the site. The video has changed a few times, including sometime this evening to c934k200. More importantly, the Man of Steel Facebook fan page figured out that there’s a countdown hidden in the website’s source code. The section labeled “var deltaT =” has a number that gets smaller with every page refresh. If we assume the number is seconds, and we add the current number to the current time, we get 6PM PDT on Monday. It’s a good bet that is when the 3rd trailer will debut. It’s still unclear why the video keeps changing, so we’ll keep you updated. Click here for more of our coverage. Viral Marketing Man of Steel
“Jackass” Guys Spoof “Inception” For Critics’ Choice Movie Awards January 13, 2011Johnny Knoxville and the rest of the Jackass gang are making parody videos for all the Best Picture nominees at this year’s Critics’ Choice Movie Awards, which airs tomorrow night on VH1. First up is their spoof of Inception, which I have to say falls flat for me. Let us… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction July 12, 2013July 12, 2013Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in… Read More