“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
Mysterious ‘It Starts With the Flu’ Countdown Ends In One Week, What Is It For? August 31, 2010September 2, 2010Over a year ago, a mysterious website was found by Unfiction members called It Starts With The Flu. On the simple one-page site, a countdown has been running, with the time ending at midnight on the morning of September 8th, just over one week away. The question “Will You Survive?”… Read More
New Contest for NBC’s Chuck Gives You Chance to be on YouTube’s Front Page December 19, 2009December 19, 2009‘Chuck’ fans, you’ve waited to be rewarded for your dedication to NBC’s struggling comedy, and now is your time. NBC and YouTube are teaming up to give you a chance to be in a front page YouTube advertisement for the show. Basically, all you have to do is make a… Read More
Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity July 28, 2011July 28, 2011Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video… Read More