“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
2012: Miami Drop Results (Finally!) and New Frost Video October 28, 2009October 30, 2009Update: Here is the message fully decoded (with errors taken out): RE: Project Naaczaal Status Briefing, October 25 We are sending out a new geological report that underlines the urgency of the project and confirms the necessity of our ambitious timeline for construction. This new data indicates there is no… Read More
Marvel Offers Free First Issue of “Avengers” Prelude Comic February 8, 2012February 8, 2012Marvel Comics is aiming to bridge the gap between Captain America: The First Avenger and The Avengers with a tie-in mini-series. On Sunday, they released the first issue of Marvel’s The Avengers Prelude: Fury’s Big Week. After the break, find out more about this series as well as get a… Read More
Has The Dark Knight’s ARG Set The Bar Too High? June 4, 2009July 18, 2010Has The Dark Knight set standards too high? Click to find out(muahahahaha)! Read More