“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
Nation’s Pride – Inglourious Basterds Viral August 4, 2009If you head over to Apple Trailers, you may see a foreign film posted in the trailers. Never heard of Nation’s Pride? It’s a WWII picture that is based off of Fredrick Zoller. Really? You never heard of it? Unless you’re up on your Tarantino, you may not have. This… Read More
Viral Website For “The Purge” Helps to Explain Premise May 31, 2013Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find… Read More
The ‘Fantastic Four’ Teaser is Here! January 27, 2015January 27, 201520th Century Fox has finally released a teaser to the anticipated superhero reboot, ‘Fantastic Four‘. The film was directed by Josh Trank, with a screenplay from Simon Kinberg. There is also a first look at the logo for the film! Hit the jump to check it out! Read More