“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
Viral Marketing Viral Halloween Recap: Legendary And YouTube’s House Of Horrors Celebrates Genre On The Web November 3, 2014November 3, 2014Legendary and Guillermo Del Toro’s collaboration with Youtube culminated with a Halloween party to celebrate the programming created from the horror shorts submitted to the House of Horrors competition. Creators, attendees were able to tour the Crimson Peak sets that were used in the films produced from the horror initiative… Read More
The 2012 Year-End Movie Mashups Have Begun December 2, 2012For the past few years, we’ve seen some talented editors make end of the year movie mashups to celebrate all the films that have been released that year. 2012 looks to be no exception as we’ve already got our first mashup, coming from The Sleepy Skunk. Watch the video after… Read More
Get “After Earth” Survival Tips From Survival Expert Les Stroud May 14, 2013In Columbia Pictures’ After Earth, teenager Kitai Raige (played by Jaden Smith) his legendary father Cypher (Will Smith) have to survive on Earth over 1000 year after humans have left. Inspired by the film, survival expert Les Stroud shares key survival tips in the weekly After Earth Survival Video Series…. Read More