“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 Caleb Hamilton, April 24, 2013April 24, 2013 Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting unchanged for nearly 5 months, the site finally went live today. So just what is Are You The 1701? Find out after the jump!The first thing you’ll notice when you enter the site is that it has been redesigned. You still see the question “Are You The 1701?”, but now ‘the 1701’ is a hashtag (#The1701). Paramount has set this up as a contest using social networking site Instagram and Vine. Digging through the official rules, there will be 1701 winners and each will receive a prize with an ARV (Approximate Retail Value) of $2.00. Exactly what that prize is remains to be seen, but the contest ends on Monday, April 29th, so hurry and get those entries in!Star Trek Into Darkness hits theaters in 3D and IMAX 3D on May 17th! ARGs & Campaigns Viral Marketing Viral News AreYouThe1701ContestsParamount PicturesStar Trek Into DarknessViral marketing
“Gone Girl” Trailer: Ben Affleck And David Fincher’s Drama Has Chills Running Down Your Spine July 7, 2014July 7, 2014The second trailer David Fincher‘s adaptation of Gone Girl, starring Ben Affleck and Rosamund Pike, as gone online. Based on the Gillian Flynn – she also wrote the screenplay – novel of the same name, Gone Girl is a story that reads like it has been ripped from the headlines…. Read More
What If: Back to the Future September 16, 2009January 23, 2010In 1985 Robert Zemekis delivered a solid gold hit with Back To The Future. It followed the story of Marty Mcfly, who is transported back to 1955 in a time machine built out of a DeLorean, thanks to its flux capacitor. The film was an instant success, spawning 2 sequels… Read More
Infographics: How Videos Go Viral, and How Social Media Users Watch Video January 27, 2011Mashable has found two interesting infographics that deal with viral elements. The first one was made by Brian Sieber using data from The Jun Group, and it focuses on how videos go viral. The second is from Lab42, who did a study on how American social medias watch video, specifically… Read More