Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal David Weaver, May 8, 2013 Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided include exploring the film’s fashion, a look at Gatsby’s castle and some excerpts from interviews on subjects ranging from his use of 3D to his use of music in the film. Read the note regarding the journal from Baz Luhrmann and other details after the break.“So many people have asked about the process that we followed to arrive at the decisions we did in the making of this version of The Great Gatsby. So I thought that we should start to publish online in different sections a Journal of our process. We call it the Gatsby Journal. First up is just a few layers, but each week we will be going deeper and deeper into the research and the creative and production processes. I hope it will enrich the experience of the film.” – Baz LuhrmannBegin your journey into the mind of Baz Luhrmann and help enhance your understanding of the new film by reading The Gatsby Journal now.The Great Gatsby opens this Friday on May 10th, 2013. Viral Marketing Baz Luhrmanninteractive journalThe Great Gatsby
The Amazing Spider-Man: Play Games in Oscorp’s Virtual Lab To Unlock Clues May 14, 2012May 14, 2012If you missed out on all the fun of the scavenger hunt, then you are in luck. The Amazing Spider-Man viral campaign swings into full gear online as you become an Oscorp intern and work in their virtual lab. Get the details after the break. Read More
Propaganda Posters & Prequel Comic For Guillermo Del Toro’s “Pacific Rim” October 12, 2012Viral activity is not limited to the web; it can go as far as physical face-to-face interactions. While there aren’t any particular viral campaigns for Pacific Rim that we know of, the poster for the New York Comic-Con could provide the inspiration needed to push one through. There will also… Read More
Exclusive: “Find Me Event” asks your help to stop the Architect September 16, 2011October 12, 2011A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump. Read More