Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal David Weaver, May 8, 2013 Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided include exploring the film’s fashion, a look at Gatsby’s castle and some excerpts from interviews on subjects ranging from his use of 3D to his use of music in the film. Read the note regarding the journal from Baz Luhrmann and other details after the break.“So many people have asked about the process that we followed to arrive at the decisions we did in the making of this version of The Great Gatsby. So I thought that we should start to publish online in different sections a Journal of our process. We call it the Gatsby Journal. First up is just a few layers, but each week we will be going deeper and deeper into the research and the creative and production processes. I hope it will enrich the experience of the film.” – Baz LuhrmannBegin your journey into the mind of Baz Luhrmann and help enhance your understanding of the new film by reading The Gatsby Journal now.The Great Gatsby opens this Friday on May 10th, 2013. Viral Marketing Baz Luhrmanninteractive journalThe Great Gatsby
Viral Video Of “Devil’s Due” Marketing Campaign Scares New York To Death January 14, 2014Once again, New York City was struck by some sort of supernatural event created by a viral marketing team that just loves to scare people. Following in the footsteps of the Carrie telekinetic coffee ship viral campaign, comes a new scare tactic that is actually a promotion for the upcoming… Read More
Are You The “Ultimate Movie Fan”? May 20, 2011The 2011 MTV Movie Awards are right around the corner, and you could be crowned the Ultimate Movie Fan during the broadcast! Plus, DIRECTV Cinema and MTV want to send you, the Ultimate Movie Fan, and a guest to the 2012 MTV Movie Awards. All you have to do is… Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More