Baz Luhrmann Wants To Share His Vision For “The Great Gatsby” With You Using The Gatsby Journal David Weaver, May 8, 2013 Director Baz Luhrmann has decided to share his process in adapting the F. Scott Fitzgerald novel The Great Gatsby by compiling series of notes on the production through an online interactive journal called The Gatsby Journal. With plans to update on a weekly basis, the first bits of information provided include exploring the film’s fashion, a look at Gatsby’s castle and some excerpts from interviews on subjects ranging from his use of 3D to his use of music in the film. Read the note regarding the journal from Baz Luhrmann and other details after the break.“So many people have asked about the process that we followed to arrive at the decisions we did in the making of this version of The Great Gatsby. So I thought that we should start to publish online in different sections a Journal of our process. We call it the Gatsby Journal. First up is just a few layers, but each week we will be going deeper and deeper into the research and the creative and production processes. I hope it will enrich the experience of the film.” – Baz LuhrmannBegin your journey into the mind of Baz Luhrmann and help enhance your understanding of the new film by reading The Gatsby Journal now.The Great Gatsby opens this Friday on May 10th, 2013. Viral Marketing Baz Luhrmanninteractive journalThe Great Gatsby
FOX’s “Alcatraz” Viral Turns Into Sweepstakes February 1, 2012On Friday we updated you on the latest part of the Legends of Alcatraz viral campaign for FOX’s new mystery show Alcatraz. A select few actually got to go on a special tour of the prison island and collect some viral clues. Find out what happened after the jump. Read More
Trailers Weekly: “This Is The End”, “The Conjuring”, “Only God Forgives”, “The Great Gatsby”, & “Carrie” April 6, 2013Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have trailers for This Is The… Read More
New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! February 14, 2013February 15, 2013Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop… Read More