“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! Caleb Hamilton, May 9, 2013May 9, 2013 Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with a special advance screening of the domestic trailer rendered in anaglyph 3D. Now fans are asked to submit original 1701 artwork to Instagram. Just use hashtag #1701 when you post your art. If anything comes of this, we’ll let you know. Be sure to check out the rest of our Into Darkness coverage here! ARGs & Campaigns Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotInstagramStar Trek Into Darkness
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More
“They’re Here,” and They Have Been For a While October 9, 2010The countdown for “They’re Here” ended tonight and the wait is finally over. So, what was it; An independent film about aliens invading earth? A cool promotion for an upcoming Hollywood blockbuster? Nope. It was something even better. Find out and watch the movie after the break. Read More
Watch the Hulk and Superman Fight Each Other In Fan-Made Video Series March 7, 2012March 7, 2012If you know me at all, then you know that Superman is by far my favorite superhero. My #2 has to be the Incredible Hulk, so I was especially excited to see a viral video last year that pitted the two against each other. Now we have Part 2 of… Read More