“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! Caleb Hamilton, May 9, 2013May 9, 2013 Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with a special advance screening of the domestic trailer rendered in anaglyph 3D. Now fans are asked to submit original 1701 artwork to Instagram. Just use hashtag #1701 when you post your art. If anything comes of this, we’ll let you know. Be sure to check out the rest of our Into Darkness coverage here! ARGs & Campaigns Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotInstagramStar Trek Into Darkness
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More
Super 8 Viral: Countdown, D. Morris, and Hidden Images in Bootleg Trailer May 9, 2010June 12, 2010On Friday we told you about the viral site called Scariest Thing I Ever Saw for J.J. Abrams’ new mysterious film Super 8. Thanks to some analysis from Unfiction and Super 8 News, we are able to put a few pieces of the puzzle together, at least to lead us… Read More