“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! Caleb Hamilton, May 9, 2013May 9, 2013 Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with a special advance screening of the domestic trailer rendered in anaglyph 3D. Now fans are asked to submit original 1701 artwork to Instagram. Just use hashtag #1701 when you post your art. If anything comes of this, we’ll let you know. Be sure to check out the rest of our Into Darkness coverage here! ARGs & Campaigns Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotInstagramStar Trek Into Darkness
“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’ May 22, 2014May 22, 2014Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a… Read More
Conan O’Brien’s “Show Zero” Airs Live Online November 1, 2010Conan O’Brien and the Team Coco staff have been doing a lot of great Internet marketing for the new talk show Conan on TBS. Tonight, we were promised a live test show before the premiere next Monday. Unfortunately, it was sort of a trick, as we got a mini-episode that… Read More
Viral Marketing “Personal Demons” Kickstarter Takes A Unique Approach June 21, 2013As an independent filmmaker, I’ve been a part of two successful Kickstarter campaigns, so I know how important it is to make a movie pitch that catches people’s attention. When you don’t have the luxury of having some movie star like Zach Braff or Kristen Bell behind your project, you… Read More