“Star Trek Into Darkness” Viral Campaign Wants Your Original Artwork! Caleb Hamilton, May 9, 2013May 9, 2013 Briefly: We’ve been following the lackluster Star Trek Into Darkness Are You The 1701 campaign quite closely since it went live last week. The first “mission” was to submit pictures to Instagram and videos to Vine that were inspired by Star Trek or “the future.” 1701 fans were rewarded with a special advance screening of the domestic trailer rendered in anaglyph 3D. Now fans are asked to submit original 1701 artwork to Instagram. Just use hashtag #1701 when you post your art. If anything comes of this, we’ll let you know. Be sure to check out the rest of our Into Darkness coverage here! ARGs & Campaigns Social Networks Viral Marketing Viral News AreYouThe1701Bad RobotInstagramStar Trek Into Darkness
Viral In-Depth: Iron Man 2 July 31, 2009June 6, 2010As you may have heard from our Comic-Con podcast, or more likely from our forum, Iron Man 2 kick started their viral campaign during Comic-Con weekend. Here’s a more in-depth look at all the viral so far. The viral for Iron Man 2 has so far centered around Stark Industries,… Read More
Real Steel: Train Your WRB Robot! August 1, 2011The World Robot Boxing website now has a new feature called “Learning The Ropes”, where you can train the robot that you built. The website is the viral marketing hub for Disney’s Real Steel, set in the near future where robots have taken over the sport of boxing. The WRB… Read More
Watch Henry Cavill Take The ALS Ice Bucket Challenge While Wearing The Superman Suit August 26, 2014August 26, 2014Videos of celebrities doing the ALS Ice Bucket Challenge are a dime a dozen, some of them are doing it while on the set of films currently in production. But few actually do it in character, or at least wearing their costumes. Captain America: The Winter Soldier‘s Sebastian Stan and… Read More