“World War Z” Releases Fake PSA That Leads To Viral Site Christopher Moore, May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break.With much of the marketing push focusing on Brad Pitt versus mega-fast zombies with an ant horde mentality, the film’s new marketing video is an altogether different approach. Shot like a normal PSA, it focuses more on the viral outbreak and how it’s affecting the world. Check out the video below: If you noticed at the end, it invites you to check out the UK site, crisiszero.com. This World War Z tie-in site continues the public service approach with simple tips on how to protect yourself and your loved ones. Of course, many of these tips convey the severity of the zombie situation with advice like “Don’t call emergency services. No help is coming.” or “Leave everything behind. Abandon everything and everyone.”The top of the site even shows the current human population and a countdown to functional extinction (aka a countdown to the movie’s release.) The site also allows you to use your Facebook account to alert up to three friends of Crisis Zero and encourage them to join you in a safe zone. You can check out crisiszero.com and all its panicky goodness for yourself. The movie’s official site is worldwarzmovie.com. You can also like the film on Facebook and follow its updates on Twitter.World War Z invades your town out on June 21st. Social Networks Viral Marketing Brad PittWorld War ZZombie
YouTube Tuesday: Above Average Productions August 14, 2012August 13, 2012We at MovieViral know our viral videos pretty well, so we decided to share our knowledge to those looking to expand their Internet horizons. YouTube Tuesday is a weekly feature where we shine the spotlight on our favorite YouTube channels related to movies and television. We focus on channels that… Read More
Cracked’s List Shows How A Viral Can Backfire June 18, 2010When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such… Read More
Tron Legacy: Encom Releases Space Paranoids Teaser April 14, 2010April 14, 2010The Tron Legacy viral may be picking back up after a week or so of calmness. At the beginning of the month, Encom International had a press conference to announce that their famous game Space Paranoids would be coming online soon. Now the tech company has released an official teaser… Read More