“World War Z” Releases Fake PSA That Leads To Viral Site Christopher Moore, May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break.With much of the marketing push focusing on Brad Pitt versus mega-fast zombies with an ant horde mentality, the film’s new marketing video is an altogether different approach. Shot like a normal PSA, it focuses more on the viral outbreak and how it’s affecting the world. Check out the video below: If you noticed at the end, it invites you to check out the UK site, crisiszero.com. This World War Z tie-in site continues the public service approach with simple tips on how to protect yourself and your loved ones. Of course, many of these tips convey the severity of the zombie situation with advice like “Don’t call emergency services. No help is coming.” or “Leave everything behind. Abandon everything and everyone.”The top of the site even shows the current human population and a countdown to functional extinction (aka a countdown to the movie’s release.) The site also allows you to use your Facebook account to alert up to three friends of Crisis Zero and encourage them to join you in a safe zone. You can check out crisiszero.com and all its panicky goodness for yourself. The movie’s official site is worldwarzmovie.com. You can also like the film on Facebook and follow its updates on Twitter.World War Z invades your town out on June 21st. Social Networks Viral Marketing Brad PittWorld War ZZombie
12 Days of Viral – DAY TWELVE December 24, 2009December 22, 2009On the twelfth day of viral, my movie gave to me….. Public displays This is it folks. The final piece of MovieViral’s ongoing holiday series. And I saved the best for last. If you want to get people’s attention, then get people to be a part. If we start with… Read More
12 Days of Viral – DAY TEN December 22, 2009December 21, 2009On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos…. Read More
“Oz The Great & Powerful” Interview: Michelle Williams & Rachel Weisz Talk Wire Work; Sam Raimi Perfects 3D March 4, 2013March 4, 2013A few weeks ago we were invited to attend the press conference for the new Disney film Oz The Great and Powerful, directed by Sam Raimi. The film stars James Franco as the titular character seeking to become better than a good man and becoming a great one. Opportunity comes… Read More