“World War Z” Releases Fake PSA That Leads To Viral Site Christopher Moore, May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break.With much of the marketing push focusing on Brad Pitt versus mega-fast zombies with an ant horde mentality, the film’s new marketing video is an altogether different approach. Shot like a normal PSA, it focuses more on the viral outbreak and how it’s affecting the world. Check out the video below: If you noticed at the end, it invites you to check out the UK site, crisiszero.com. This World War Z tie-in site continues the public service approach with simple tips on how to protect yourself and your loved ones. Of course, many of these tips convey the severity of the zombie situation with advice like “Don’t call emergency services. No help is coming.” or “Leave everything behind. Abandon everything and everyone.”The top of the site even shows the current human population and a countdown to functional extinction (aka a countdown to the movie’s release.) The site also allows you to use your Facebook account to alert up to three friends of Crisis Zero and encourage them to join you in a safe zone. You can check out crisiszero.com and all its panicky goodness for yourself. The movie’s official site is worldwarzmovie.com. You can also like the film on Facebook and follow its updates on Twitter.World War Z invades your town out on June 21st. Social Networks Viral Marketing Brad PittWorld War ZZombie
“Monsters University” Website Defaced For April Fools April 7, 2013Briefly: We are a bit late on this one, but as the saying goes, it’s better than never. On April Fools, the Monsters University school website was defaced by rival school Fear Tech. The site is back to normal now, but you can see a full image of the destruction… Read More
10 Worst Super Bowl Commercials Ever February 4, 2010February 4, 2010We talked the other day about how Super Bowl commercials are viral videos. In fact, they are probably the original viral videos. Before YouTube, Facebook, and any other sharing medium online, people would stand around the cooler the next day and talk about the ads that aired during the big… Read More
Viral Video: Phonetourage April 14, 2010April 13, 2010I’m not a big fan of HBO’s show Entourage. The story lines are so cookie cutter, and the characters are both unrelatable and predictable. The Upright Citizens Brigade’s Midnight Show has a parody of the TV series that hits it home for me. Check it out after the break. Read More