Another Transmission Precedes “Man of Steel” Homepage Dan Koelsch, May 21, 2013May 21, 2013 Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are Not Alone” flashing word-by-word and in different languages. Given that there will supposedly be a new trailer in front of Fast and Furious 6, and that every other viral event has lead to a trailer, I think we all know where this is going. Once the trailer goes up or something else happens, we’ll let you know. Thanks to the Man of Steel fan page for the heads up. ARGs & Campaigns Viral Marketing Man of Steel
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More
Super Bowl Ads To Have a Right-Wing Skew February 2, 2010February 2, 2010Super Bowl XLIV isn’t until Sunday, but there’s already been a lot of talk about the Super Bowl commercials. Companies spend millions of dollars just to get their ads on the highest-rated telecast every year, and the commercials usually end up being more memorable than the game itself. In fact,… Read More
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More