Another Transmission Precedes “Man of Steel” Homepage Dan Koelsch, May 21, 2013May 21, 2013 Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are Not Alone” flashing word-by-word and in different languages. Given that there will supposedly be a new trailer in front of Fast and Furious 6, and that every other viral event has lead to a trailer, I think we all know where this is going. Once the trailer goes up or something else happens, we’ll let you know. Thanks to the Man of Steel fan page for the heads up. ARGs & Campaigns Viral Marketing Man of Steel
Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release September 28, 2011September 28, 2011Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More
Formulate Your Very Own “Escape Plan” With This Infographic September 24, 2013In the upcoming action/thriller Escape Plan, Sylvester Stallone plays Ray Breslin, the world’s foremost authority on structural security. After being wrongfully imprisoned, Ray’s only hope of escaping the most protected and fortified prison ever built is to formulate the perfect escape plan. Learn how to formulate your own ultimate escape… Read More