Another Transmission Precedes “Man of Steel” Homepage Dan Koelsch, May 21, 2013May 21, 2013 Briefly: Last month, the Man of Steel viral campaign got a jolt in the form of a transmission from Zod to Superman. In a similar fashion, the Man of Steel homepage has another transmission when you first enter the site. We have the same static noise, but with “You Are Not Alone” flashing word-by-word and in different languages. Given that there will supposedly be a new trailer in front of Fast and Furious 6, and that every other viral event has lead to a trailer, I think we all know where this is going. Once the trailer goes up or something else happens, we’ll let you know. Thanks to the Man of Steel fan page for the heads up. ARGs & Campaigns Viral Marketing Man of Steel
Marvel Giving Fans A 17-Minute Preview Of ‘Guardians Of The Galaxy” In IMAX; New Poster Revealed June 27, 2014June 27, 2014Well this pretty much guarantees that Guardians of the Galaxy won’t be at Comic-Con this year. Not too long after a Guardians of the Galaxy preview debuts at Disneyland on July 4th, Marvel Studios has announced that a 17 minute preview of the film will be hitting 150 IMAX screens… Read More
Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr April 17, 2013April 17, 2013While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team…. Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More