Fifth and Possibly Final “Man of Steel” Trailer Brings the Action Dan Koelsch, May 22, 2013 Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. If you want to go a bit more in-depth into the trailer, check out this Imgur album of screenshots. The trailer utilizes some of the viral elements we’ve been covering, including the transmission of Zod calling out Kal-El. There seems to even be a few callbacks to the prequel comic.Man of Steel flies into theaters on June 14th. ARGs & Campaigns Viral Marketing Viral Videos Man of SteelTrailer
Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! January 29, 2013The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group… Read More
Michel Gondry Directs Jimmy Kimmel Live January 15, 2011As a smart marketing ploy to promote this weekend’s release of his superhero film The Green Hornet, Academy Award winner Michel Gondry guest directed a special episode of Jimmy Kimmel Live on Thursday. If you know anything about the director, then you know this wouldn’t be just any episode. Watch… Read More
The Bourne Legacy: New Dead Drop Mission for “Operation Intel” August 3, 2012Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. Read More