Fifth and Possibly Final “Man of Steel” Trailer Brings the Action Dan Koelsch, May 22, 2013 Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. If you want to go a bit more in-depth into the trailer, check out this Imgur album of screenshots. The trailer utilizes some of the viral elements we’ve been covering, including the transmission of Zod calling out Kal-El. There seems to even be a few callbacks to the prequel comic.Man of Steel flies into theaters on June 14th. ARGs & Campaigns Viral Marketing Viral Videos Man of SteelTrailer
Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign March 20, 2014March 20, 2014With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is… Read More
Update: J.J. Abrams’ Super 8 Is Not Related to Cloverfield May 5, 2010Yesterday we reported that a secret teaser trailer would premiere before Iron Man 2 this weekend. There are very few details on the J.J. Abrams-produced movie, currently titled Super 8, but we know that the trailer itself is being directed by Abrams. There was speculation, and even a timid confirmation,… Read More
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More