James Franco Jumps On Crowdfunding Bandwagon with “Palo Alto Stories” Dan Koelsch, June 18, 2013 You may not know that actor James Franco wrote and published a book of short stories titled Palo Alto: Stories two years ago. Well, now he is looking to turn three of the stories into feature length films with the help of Indiegogo. Get the details after the break. With the recent rash of celebrity crowdfunding projects (see: Veronica Mars and Zach Braff), it’s easy to be skeptical of Franco’s project. He’s only looking for $500,000, so why doesn’t he fund it himself? Well, first of all, half a million dollars is a lot of money, even for a big name actors like Franco. Also, this is a way to gauge the public’s interest in the project. As we’ve mentioned before when covering these things, crowdfunding is a way for the audience to pre-buy the product, as well as get other perks. Below is Franco’s explanation as to why he’s going this route.Finding the funding while still maintaining artistic integrity has been a constant challenge. Because of who I am, people often believe that it is easy to find investors and distributors for my films. Unfortunately, things aren’t that easy. More times than not, I have put in my own money to produce my films and my student’s films. However, this time it’s different; We need more funding, I will still fund part of it but I need of your help, filming three feature films back-to-back requires more funding than I can give.It’s also important to note that he’s using up and coming filmmakers to direct the projects, which is admirable. Speaking of perks, the highest reward is for donations of $10,000, and it includes dinner with Franco, an Executive Producer credit on one of the movies, and more. Watch the Indiegogo project’s promotional video below.Learn more about the project and donate at Indiegogo.com. Viral Marketing CrowdsourcingIndieGoGojames francoPalo Alto
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
Sesame Street Takes “On” Old Spice Guy October 9, 2010Between the Muppet viral videos and Sesame Street’s YouTube page, Jim Henson’s legacy continues to stay modern. Despite a controversial Katy Perry video, Sesame Street isn’t backing away from pop culture now, as Grover talks about the word “on” while imitating the Old Spice Guy commercials that have become their… Read More
Flash Forward: The Blackout Just Got Bigger June 25, 2010June 25, 2010A couple of weeks ago we reported on a worldwide protest organized by fans of the canceled show Flash Forward. The protest had been staged to bring attention to the number of fans out there who want a second season of the show in order to tie up all the… Read More