“Kick-Ass 2” Clip Pushes Villain’s Twitter Account Dan Koelsch, July 2, 2013July 2, 2013 The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break.Christopher Mintz-Plasse, who was Red Mist in the first film, plays the super villain Mother Fucker, and the clip sends us to his Twitter. Let’s ignore the fact that the video’s description has the handle wrong (@TheMotherF_cker), and focus on the content of the real account.@JimCarrey thinks #kickass2 is too violent… SWEET. That means I win, right?— The Mother Fucker (@MotherF_cker) June 24, 2013That’s a real tweet from a source that is officially connected to and representing the film. While I get that the goal of the account is to be edgy because it’s a villain, to go meta on something that is a sensitive subject for many is pushing it to me. What do you think? Is this tweet disrespectful to Jim Carrey and his views?Kick Ass 2 opens in US theaters on August 16th. Social Networks Viral Marketing Viral Videos Kick-Ass 2
‘The Counselor’ Viral Clip Has Michael Fassbender Buying Sexy Lingerie October 16, 2013Michael Fassbender may not be interested in doing an Oscar Campaign for 12 Years A Slave, but the guy sure does love to get into a viral marketing campaign mood. Last year we saw him in a couple of viral videos for Ridley Scott’s Prometheus. Now he is doing it… Read More
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More