Kaiju Body Parts Sent to Film Blogs for “Pacific Rim” David Weaver, July 11, 2013 Kaiju organs are big business in the world of Pacific Rim and in a pretty cool viral campaign just before this film opens nationwide this Friday, black market business man Hannibal Chau has sent out some rather interesting items to an assortment of internet establishments to help promote his entrepreneurial endeavors.Discover the mysterious contents of these briefcases and watch an infomercial with Chau himself explaining the benefits and breakthroughs in medicine with the use of Kaiju organs after the break.Early in the morning on July 2nd, multiple websites such as Slashfilm.com and Comingsoon.net began receiving silver briefcases filled with sample Kaiju organs sold by Hannibal Chau, a black market salesman played by Ron Perlman in Guillermo Del Toro’s upcoming monsters versus robots opus, Pacific Rim. These deliveries coincided with a viral video, which we featured earlier and you can find embedded below, featuring Chau where he breaks down the many medicinal uses these rare organs have, ranging from cures for Lactose Intolerance to Attention Deficit Disorder.As for the briefcase and its contents, you can see in the image to right that it appears to have six different organ types all nicely packed together. Along with the organs there is also a brochure for Chau’s business where it outlines the different remedies each organ provides, such as Kaiju Bone Powder, Elector-Bile Bags and Flaky Cakes.It’s these little extras that really get you hyped for the film and yet another shining example as to why Guillermo Del Toro is in a league of his own when it comes to creating fantasy worlds rich with character and filled with personality that most others can only dream about. While it’s sad that most of us will never have an opportunity to obtain these neat marketing bits of swag, it’s still pretty cool that they exist at all. ARGs & Campaigns Viral Marketing Pacific Rim
Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs November 4, 2009November 4, 2009Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of… Read More
2012: Charlie Frost Update August 26, 2009August 26, 2009Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says. I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts…. Read More
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