Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium Dan Koelsch, July 11, 2013July 11, 2013 Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. As you can see in the video below, the dreaded sea monsters called Kaiju have literally made their mark on Qualcomm Stadium in San Diego. It’s not clear how the giant footprints were actually applied, but they look to be a practical stunt for Comic-Con attendees to see. Check out more of the viral marketing for Pacific Rim here.In response to this unparalleled extra-terrestrial threat, Qualcomm is rallying the support of consumers across the country to get involved in the battle. They can do so by downloading the Pacific Rim mobile app, powered by Qualcomm Vuforia mobile technology, and honing their skills at the controls of their own Jaeger robot to engage the Kaiju in combat. Viral Marketing Comic-ConPacific Rim
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More
Get a Free Early Screening To “Paul” If Your Name is Paul (and you live in the UK) February 2, 2011February 2, 2011Those Brits across the pond already have it good by getting to see Universal’s alien comedy Paul a full month before theaters get it in the States. Now HeyUGuys blog has a contest where Britons can see it even earlier if their name is Paul. Get the details after the… Read More
The Late Night Saga Continues on Craigslist and YouTube January 15, 2010January 16, 2010I almost hope it never stops. While NBC is still staying quiet about what it plans to do with its late night line up, the two hosts in question, Jay Leno and Conan O’Brien, are definitely not. Check out Gawker to see all the great clips from last night, including… Read More