Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium Dan Koelsch, July 11, 2013July 11, 2013 Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. As you can see in the video below, the dreaded sea monsters called Kaiju have literally made their mark on Qualcomm Stadium in San Diego. It’s not clear how the giant footprints were actually applied, but they look to be a practical stunt for Comic-Con attendees to see. Check out more of the viral marketing for Pacific Rim here.In response to this unparalleled extra-terrestrial threat, Qualcomm is rallying the support of consumers across the country to get involved in the battle. They can do so by downloading the Pacific Rim mobile app, powered by Qualcomm Vuforia mobile technology, and honing their skills at the controls of their own Jaeger robot to engage the Kaiju in combat. Viral Marketing Comic-ConPacific Rim
Contest: Win the “American Reunion” Soundtrack! March 28, 2012April 3, 2012The fourth theatrical installment of the American Pie series, American Reunion, opens next weekend, and the film’s official soundtrack comes out on April 3rd. To honor the occasion, we have a contest courtesy of Relativity Music Group where you can win the soundtrack. Get the details after the jump. Read More
Lionsgate – BROTHERS Trailer July 13, 2009July 14, 2009We at MovieViral are pretty specific when it comes to movies with a viral approach, but if it picks up in quality where it’s minimal in viral, we’ll gladly post it. In this case, it’s a Lionsgate film: BROTHERS BROTHERS tells the powerful story of two siblings, thirty-something Captain Sam… Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More