Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium Dan Koelsch, July 11, 2013July 11, 2013 Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. As you can see in the video below, the dreaded sea monsters called Kaiju have literally made their mark on Qualcomm Stadium in San Diego. It’s not clear how the giant footprints were actually applied, but they look to be a practical stunt for Comic-Con attendees to see. Check out more of the viral marketing for Pacific Rim here.In response to this unparalleled extra-terrestrial threat, Qualcomm is rallying the support of consumers across the country to get involved in the battle. They can do so by downloading the Pacific Rim mobile app, powered by Qualcomm Vuforia mobile technology, and honing their skills at the controls of their own Jaeger robot to engage the Kaiju in combat. Viral Marketing Comic-ConPacific Rim
“The Force Awakens” In ‘Star Wars Episode VII’ November 6, 2014November 6, 2014Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the… Read More
Viral Video Collection: Scott Pilgrim Remixes July 19, 2010July 19, 2010Over the last week, we’ve seen a few remix videos for Edgar Wright’s Scott Pilgrim vs. The World. These videos, made by DJ Osymyso, were commissioned by Universal Pictures. We got to see one at the Los Angeles Film Festival, and the response was generally positive. Check out all six… Read More
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More