Kaiju From “Pacific Rim” Leaves Footprints on Qualcomm Stadium Dan Koelsch, July 11, 2013July 11, 2013 Pacific Rim opens this weekend, so you would expect the film to not have a presence at next week’s San Diego Comic-Con. However, Warner Bros. and Qualcomm have at least one trick up their sleeves. Check out how Pacific Rim plans to impact Comic-Con after the break. As you can see in the video below, the dreaded sea monsters called Kaiju have literally made their mark on Qualcomm Stadium in San Diego. It’s not clear how the giant footprints were actually applied, but they look to be a practical stunt for Comic-Con attendees to see. Check out more of the viral marketing for Pacific Rim here.In response to this unparalleled extra-terrestrial threat, Qualcomm is rallying the support of consumers across the country to get involved in the battle. They can do so by downloading the Pacific Rim mobile app, powered by Qualcomm Vuforia mobile technology, and honing their skills at the controls of their own Jaeger robot to engage the Kaiju in combat. Viral Marketing Comic-ConPacific Rim
2012: BE THERE! October 2, 2009October 2, 2009Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect. Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
Viral Marketing Limited Edition Collector Package Of Documentary “The Final Member” Comes With Bull Penis April 17, 2014Yes, you read that title right. Drafthouse Films has raised the bar to a new level for Bluray/DVD collectibles with its official release of the “penis museum” documentary, The Final Member. Buy the documentary’s collectors “package” and get a copy of the film along with your own bull “package” in… Read More