“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York Michael Lee, August 1, 2013 Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message – okay maybe it’s that. In reality, it’s just some fun viral marketing being done by the people over at Lionsgate who are promoting Adam Wingard‘s upcoming thriller You’re Next.The film centers on a family reunion being held in an upscale home. Little do they know, they are some part of sick game being held by killers wearing masks that look like various animals. Hit the jump to see a few samples of these statues being covered by these masks.Credit goes to Collider, for finding and compiling these images. Check out their site for more images. All images were taken from Los Angeles landmarks, so if any of you live in New York and have come across images similar to these, please feel free to send them over to our team!Written by Simon Barrett, the film stars Sharni Vinson, Nicholas Tucci, Wendy Glenn, AJ Bowen, Joe Swanberg, Amy Seimetz, Ti West, Rob Moran and Barbara Crampton. You’re Next opens in theaters on August 23rd. [Collider] News Viral Marketing LionsgateYou're Next
Watch the First Episode of Interactive Social Film “The Beauty Inside” August 15, 2012The Beauty Inside is a new interactive web series from Toshiba and Intel, makers of the social film experience Inside. While the last time around we got to dive to the horror/thriller genre, this time we have a romantic comedy with a unique twist. The first episode debuted tonight, so… Read More
This Year In Viral: 2012 December 29, 2012December 29, 2012The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane. Read More
News of the Day: Disney acquires Marvel August 31, 2009September 9, 2009For those that have not already heard, it was announced this morning that Disney has purchased Marvel Entertainment for 4 billion dollars. Head over to SuperHeroHype to look at the press release and updates that are emerging (including a supposed meeting between John Lassiter and Marvel last week). In addition,… Read More