“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York Michael Lee, August 1, 2013 Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message – okay maybe it’s that. In reality, it’s just some fun viral marketing being done by the people over at Lionsgate who are promoting Adam Wingard‘s upcoming thriller You’re Next.The film centers on a family reunion being held in an upscale home. Little do they know, they are some part of sick game being held by killers wearing masks that look like various animals. Hit the jump to see a few samples of these statues being covered by these masks.Credit goes to Collider, for finding and compiling these images. Check out their site for more images. All images were taken from Los Angeles landmarks, so if any of you live in New York and have come across images similar to these, please feel free to send them over to our team!Written by Simon Barrett, the film stars Sharni Vinson, Nicholas Tucci, Wendy Glenn, AJ Bowen, Joe Swanberg, Amy Seimetz, Ti West, Rob Moran and Barbara Crampton. You’re Next opens in theaters on August 23rd. [Collider] News Viral Marketing LionsgateYou're Next
Early Twitter Responses to District 9 Trailer May 1, 2009April 7, 2010The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content). Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
“The Force Awakens” In ‘Star Wars Episode VII’ November 6, 2014November 6, 2014Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the… Read More