“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York Michael Lee, August 1, 2013 Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message – okay maybe it’s that. In reality, it’s just some fun viral marketing being done by the people over at Lionsgate who are promoting Adam Wingard‘s upcoming thriller You’re Next.The film centers on a family reunion being held in an upscale home. Little do they know, they are some part of sick game being held by killers wearing masks that look like various animals. Hit the jump to see a few samples of these statues being covered by these masks.Credit goes to Collider, for finding and compiling these images. Check out their site for more images. All images were taken from Los Angeles landmarks, so if any of you live in New York and have come across images similar to these, please feel free to send them over to our team!Written by Simon Barrett, the film stars Sharni Vinson, Nicholas Tucci, Wendy Glenn, AJ Bowen, Joe Swanberg, Amy Seimetz, Ti West, Rob Moran and Barbara Crampton. You’re Next opens in theaters on August 23rd. [Collider] News Viral Marketing LionsgateYou're Next
“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com December 30, 2013Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t. Sony is hoping that it will all… Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More