Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online Caleb Hamilton, August 2, 2013August 2, 2013 This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come out and explained the entire campaign. Get the details and see the teaser for Series 3 after the jump!Sherlockology deliberately confused Sherlock fans with their countdown, and it was all given the go ahead by Sherlock producer Sue Virtue. The site posted an explanation on their Tumblr:Sherlockology was informed in advance by the BBC of the intent to run a promotional trailer at the conclusion of the repeat airing of The Reichenbach Fall, and so with the blessing of Sherlock producer Sue Vertue devised a simple and mysterious countdown campaign to run across our social media sites. We launched with five pictures from Monday, with the expectation that it would countdown to the number 1 on Friday – instead, the final image revealed the time that The Reichenbach Fall would air, at 20:30 BST in a deliberate confounding of those expectations. Still, it’s better than waiting an extra day!The campaign was entirely our own creation, with no involvement with the BBC itself, so what took us by surprise was the gigantic response everyone had to it, particularly the hashtag #SherlockR3VEALED, which ended up taking on a life of its own and (at the time of writing) has now surpassed over 12 million unique viewers worldwide on Twitter alone! That’s a lot of Sherlock fans!Sherlockology then apologized for not being able to answer questions due to the confidentiality of it all. Many had known that the Series 2 finale would be re-airing today and thought that whatever the countdown was for would be revealed on Saturday. Of course that assumption was wrong and the surprise was the teaser for Series 3, which you can see below!Sherlock Series 3 premieres this Fall in the U.K. and Spring 2014 in the U.S.! Fan Made Work Viral Marketing BBCCountdownFan MadeSherlockTrailerViral marketing
What Does $5 Get You? A Failed Ad Campaign February 25, 2012February 26, 2012Fiverr is a site where you can hire people to do anything for $5 (and up). Bullhead is the Best Foreign Language film Ocscar nominee. Recently, Badass Digest posted an ad on Fiverr to hire someone to put together an ad campaign for Bullhead, all for the low price of… Read More
Play “The Last Stand” Online Game January 12, 2013Briefly: The Last Stand is Arnold Schwarzenegger’s comeback as a leading action star, and you can get in on the action by playing the The Last Stand Shoot Out. The basic online shooter game has you defend the small border town of Sommerton Junction from drug lords. Try it out… Read More
Create Your Own Pub Sign for “The World’s End” June 26, 2013In Edgar Wright’s The World’s End, five childhood friends reunite in their hometown after twenty years to repeat a legendary pub crawl from their youth that they failed. However, as the night goes on, they realize that robots are taking over the town. Every good pub needs an equally good… Read More