Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online

Caleb Hamilton, August 2, 2013August 2, 2013

hesbackThis week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come out and explained the entire campaign. Get the details and see the teaser for Series 3 after the jump!

comeplay

Sherlockology deliberately confused Sherlock fans with their countdown, and it was all given the go ahead by Sherlock producer Sue Virtue. The site posted an explanation on their Tumblr:

Sherlockology was informed in advance by the BBC of the intent to run a promotional trailer at the conclusion of the repeat airing of The Reichenbach Fall, and so with the blessing of Sherlock producer Sue Vertue devised a simple and mysterious countdown campaign to run across our social media sites. We launched with five pictures from Monday, with the expectation that it would countdown to the number 1 on Friday – instead, the final image revealed the time that The Reichenbach Fall would air, at 20:30 BST in a deliberate confounding of those expectations. Still, it’s better than waiting an extra day!

The campaign was entirely our own creation, with no involvement with the BBC itself, so what took us by surprise was the gigantic response everyone had to it, particularly the hashtag #SherlockR3VEALED, which ended up taking on a life of its own and (at the time of writing) has now surpassed over 12 million unique viewers worldwide on Twitter alone! That’s a lot of Sherlock fans!

Sherlockology then apologized for not being able to answer questions due to the confidentiality of it all. Many had known that the Series 2 finale would be re-airing today and thought that whatever the countdown was for would be revealed on Saturday. Of course that assumption was wrong and the surprise was the teaser for Series 3, which you can see below!

Sherlock Series 3 premieres this Fall in the U.K. and Spring 2014 in the U.S.!

Fan Made Work Viral Marketing BBCCountdownFan MadeSherlockTrailerViral marketing

Post navigation

Previous post
Next post

Related Posts

Effie Awards: HBO and CNN Win Gold, CBS Wins Silver

June 10, 2010

The Effie Awards, founded in 1968 by the American Marketing Association, recognize the most “effective advertising efforts” in the country. This year’s event was held on Tuesday night, and while most of the categories and winners were regular campaigns, a viral campaign and a few networks got onto the list.

Read More

“The Amazing Spider-Man” Viral Campaign Slings Into WonderCon

March 18, 2012March 21, 2012

As was to be be expected, the viral campaign for Columbia Pictures’ The Amazing Spider-Man picked up some steam at WonderCon this weekend. In conjunction with Sony’s panel yesterday afternoon, there were a few updates to the campaign. Get the details after the break.

Read More

“Dexter” Season 5 Viral Launched via SDCC

August 9, 2010August 9, 2010

Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here.   Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.