Edward Norton Stars In “FortyEight” Viral Marketing Campaign Christopher Moore, November 26, 2013November 26, 2013 If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below: Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe— Fortyeight (@fortyeight) November 25, 2013 As more spots pop up, we’ll update this post.What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below. Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon
“Limitless” Viral: NZT Mails Out Drug Samples December 10, 2010March 21, 2011Yesterday we told you about the fake drug commercial starring Bradley Cooper that was really a viral video for his upcoming film Limitless. Well, it looks like the viral marketing doesn’t stop there, as the company behind the NZT drug sent me a package in the mail. What’s inside? Find… Read More
Tron Legacy: What You Get For Playing The Game February 24, 2010December 1, 2010Right now cities around the world have locations in arcades where you can get a code for the new Tron Legacy Flynn Lives ARG. The question is, what is the experience like, and what exactly do you get? Luckily we have a play-by-play by a player (or “operative”) who got… Read More
Viral Video of the Week: Avatar Wars December 27, 2009December 26, 2009We’ve already shown two great viral videos from this week (see them here and here), so I had to pull from the last two weeks to find this gem below. It’s a video parody that combines Avatar with several other films to show a trailer for a war of real… Read More