Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Edward Norton Stars In “FortyEight” Viral Marketing Campaign

Christopher Moore, November 26, 2013November 26, 2013

fortyeighthdr

If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.

The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below:

Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.

It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe

— Fortyeight (@fortyeight) November 25, 2013


As more spots pop up, we’ll update this post.

What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below.

Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon

Post navigation

Previous post
Next post

Related Posts

I Can Has April Fools?

April 1, 2011

Once again April Fools has taken over the Internet, both in predictable and unexpected ways. Here are just a few online gags we’ve found in the early hours of Christmas For Trolls (trademark name pending).

Read More

The Soapbox: Remakes And How People React To Them

June 29, 2009June 29, 2009

Recently, Ive noticed a certain amount of bitching stemming from announced remakes, such as ‘Flight of the Navigator’ and ‘Total Recall’. My question for the week is, why do people bitch about remakes? Remakes are both a good and a bad thing. On one hand, remakes allow talented filmmakers to…

Read More

Find Your Temptation With “Tyler Perry’s Temptation” Tracker

March 17, 2013March 19, 2013

Tyler Perry’s Temptation is about a marriage counselor who gets bored in her own marriage and has an affair with an obsessive man, which leads to trouble. The film opens in theaters March 29th, but if you want to discover your own temptations, there’s an app for that.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.