Edward Norton Stars In “FortyEight” Viral Marketing Campaign Christopher Moore, November 26, 2013November 26, 2013 If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below: Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe— Fortyeight (@fortyeight) November 25, 2013 As more spots pop up, we’ll update this post.What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below. Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon
USA Network’s “Psych” Launches Ambitious Social Media Game for New Season October 1, 2011January 10, 2012Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past… Read More
Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site December 6, 2011December 6, 2011If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with… Read More
“Modern WarGear” Video Combines Modern Warfare and Metal Gear Solid July 21, 2010July 21, 2010A new viral video that combines Metal Gear Solid and Modern Warfare hit the web, and it’s pretty great. The 8 minute video entitled Modern WarGear (Act 1) is a hilarious mashup of these two massively popular video games. The video is the latest installment in an online campaign to… Read More