Edward Norton Stars In “FortyEight” Viral Marketing Campaign Christopher Moore, November 26, 2013November 26, 2013 If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below: Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe— Fortyeight (@fortyeight) November 25, 2013 As more spots pop up, we’ll update this post.What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below. Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon
This Week In Viral: Stand-In Writer Edition April 26, 2009March 27, 2010Hello everyone. I’m Ian, one of the writers for the site, and I’m filling in for Dan on this week’s “This Week in Viral”. Read all the news after the jump. Read More
Infographic: Wolverine’s Costume Evolution July 23, 2013July 22, 2013This Friday, The Wolverine slashes its way into theaters. The Marvel character has a storied past that has put him into many different outfits. Hit the jump to see all the various costumes worn by Logan. Read More
Parks And Recreation Launches Its First Web Series, “April & Andy’s Road Trip” November 4, 2011November 4, 2011“Parks And Recreation” fans rejoice! The hi-jinks of April and Andy will continue in the new, web-exclusive “April & Andy’s Roadtrip”, brought to you in part by Volkswagon of America, Inc. To read more and be treated to the first short, hit the jump. Read More