Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Edward Norton Stars In “FortyEight” Viral Marketing Campaign

Christopher Moore, November 26, 2013November 26, 2013

fortyeighthdr

If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show or an ad for something? After the break, check out the mysterious clip and find out who’s behind it.

The spot was recently posted via a YouTube account appropriately called Forty Eight on November 24th. The video has already garnered close to 2 million views as of writing this. The spot is embedded below:

Per iSpot.tv, the spot is for the new Motorola Droid phone from Verizon Wireless. The campaign’s marketing angle involves the cell phone battery which supposedly lasts longer than “forty eight” hours, hence the hashtag. Obviously, the way the spot ends with Norton in the trunk, there has to be at least one or more spots to continue the story. There’s an official Twitter for the viral campaign which notes that the next part of the story drops on November 29th.

It’s been a rough night and it’s not over. See why Nov 29th. #fortyeight pic.twitter.com/fZ07H4VHUe

— Fortyeight (@fortyeight) November 25, 2013


As more spots pop up, we’ll update this post.

What do you think about the spot? Did you wish it was for a movie? Does it anger you that it’s a Verizon commercial? Leave your thoughts in the comment section below.

Viral Marketing Viral Videos DroidEdward NortonfortyeightMotorolaverizon

Post navigation

Previous post
Next post

Related Posts

Trailers Weekly: “The Avengers”, “Frankenweenie”, “Touchback”, “Bernie”, “Neighborhood Watch”, and “ParaNorman”

March 3, 2012March 3, 2012

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We have the brand new trailer exciting trailer for…

Read More

Picture Yourself In Monster Form With The “Monsters University” Create-A-Monster App

June 7, 2013April 15, 2015

Do you want to be admitted into the fabled Monsters University but can’t because you’re a human? Well don’t fret, because now you can transform into monster form using the Create-a-Monster app! Before you start heading over to admissions however, you will want to find out more about this revolutionary…

Read More

Fox News Attacked At The UK Muppets Premiere, And It Isn’t By Anonymous

January 30, 2012

Step aside Anonymous, because The Muppets have Fox News in their crosshair. In a press conference for the London premiere of The Muppets, one corespondent asked for comment on Fox News‘s accusation that the film pushes a ‘dangerous liberal agenda’ on children. Uh-oh. Hit the jump to see what the…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.