“Wish I Was Here” Makes Personalized Trailer For Each Kickstarter Backer Christopher Moore, May 19, 2014May 19, 2014 I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those like me who contributed, Braff just released his new full trailer for the film and he found a way to personalize it for each Kickstarter backer. Check out the trailer after the break to see how he did this.For those who pledged money to his campaign, a link was given based on each person’s email that allows for a specialized introduction, where Braff gives a specific “Thank You” to that person. Here’s my video introduction along with the trailer: Despite what you might think about Braff‘s Kickstarter campaign, I think this is a unique and cool way of giving special recognition to each backer as well as a great way to spread the word about his film. Due to the customized intro, people will be willing post this personalized trailer on their different forms of social media. It’s a great way to virally market your film along with thanking the people that made that film happen.If you don’t know about Wish I Was Here, per the IMDb page, here’s the synopsis of the story:‘Wish I Was Here’ is the story of Aidan Bloom, a struggling actor, father and husband, who at 35 is still trying to find his identity; a purpose for his life. He winds up trying to home school his two children when his father can no longer afford to pay for private education and the only available public school is on its last legs. Through teaching them about life his way, Aidan gradually discovers some of the parts of himself he couldn’t find.Wish I Were Here will be released in theaters on July 25th, 2014. On social media, you can “Like” the film on Facebook and follow it on Twitter. Social Networks Viral Marketing Viral News Viral Videos Wish I Was HereZack Braff
Steven Soderbergh’s “Side Effects” Gets A Viral Website December 3, 2012Are you looking for a new depression medication? Well, Ablixa (Alipazone) might be just right for you. At TryAblixa.com, you can sign up to emails for more information of the prescription drug, as well as get a free evaluation from one of their Professionals. But wait, that “Professional” pictured looks… Read More
Heroes – Join the Evolution September 24, 2009The new series of Heroes started this week on NBC. And what a start it made! It was a great opener and promises more good things to come. Over the past few seasons, Heroes has had quite a few viral sites on the go and have been one of the… Read More
Find Out If You Are Expendable June 19, 2010The consensus among most moviegoers is that the summer season thus far has been a bit of a dud. Already halfway through June, few high profile films have caught and maintained the attention of the public. Studios are mobilizing their marketing campaigns around the remaining releases this summer in hopes… Read More