“Amazing Spider-Man 2” Viral Site Makes Dr. Octopus Connection To Latest Trailer Michael Lee, December 7, 2013December 7, 2013 The first trailer for The Amazing Spider-Man 2 has just been released, and already the viral site is making connections to it. While we don’t know the extent of BJ Novak‘s role in the sequel, rumors are swirling that it could be anyone from Donald Menken, Norman Osborn’s assistant, to Dr. Otto Octavious, better known as Dr. Octopus.In the latest article to be published on the Tumblr site, the Daily Bugle goes behind the scenes over at OsCorp to get the latest info on the company’s latest advancements in technology. Here are selected portions of the article.Behind the ridiculously fortified superdoors of OsCorp Industries headquarters the future waits patiently for the rest of us to arrive. Only a privileged few reside there — guardians of the secrets that only time (and intrepid journalists!) will reveal.Under pressure to quiet growing Wall Street rumors of plans gone awry, OsCorp spokesman Donald Menken gave me a glimpse into that future.I was only given limited access to this room, and legally I can’t discuss what I saw in detail. I can barely describe what I saw now. Had I stepped just one foot deeper, it would have been too overwhelming for me to handle.Prototypes from the United States Military? CHECK. Alternative energy experiments? CHECK. Stuff I don’t understand enough to even describe it correctly? SUPERCHECK.It’s like what my childhood closet would have looked like if all toys were free and unlimited — but OsCorp’s toys can save the world…or obliterate it.So, if the future is already in the warehouse, how do they keep advancing? When money is no object, it means the best facilities filled with the brightest minds in science.The scientific rumor mill (there is such a thing — I checked) has floated every leading name as a possible contributor. But none is more intriguing than world-renowned nuclear researcher Otto Octavius.When asked about that rumor, Mr. Menken replied, “I can’t confirm or deny any rumors you read on the web. We talk to a number of different scientists every day about our special projects.”Now remember in Sam Raimi’s Spider-Man films, OsCorp pitching tech-flight gliders to the military. There could be a similar scenario that follows, but that remains to be seen. Also Octavius’ name being mention in the article, and his four extra arms appearing in the film indicate that he will most likely appear in the sequel, possible being a member of the Sinister Six.Here is a better look at those arms:So what do you think? Be sure to check out our coverage on the viral campaign for The Amazing Spider-Man 2. Directed by Marc Webb, The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Jamie Foxx, Paul Giamatti, Dane DeHaan, Chris Cooper, and more. Sony Pictures will release the film on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldChris CooperDane DeHaanEmma Stonejamie foxxMarc WebbPaul GiamattiSony PicturesThe Amazing Spider-Man 2
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
Survival Goes Viral – The Dead Walk Again September 9, 2009September 9, 2009Could you kill your loved one if they turned into a zombie, or would you try to live with them, despite the fact they want to chew your face off? This is the question being posed by George A Romero’s new film, Survival of the Dead. You may have read… Read More
NBC Viral Round-Up: The Office and Community October 23, 2009October 23, 2009We all know that NBC has the most consistent viral presence among the broadcast networks (with ABC coming in second), and they seem to favor Thursday shows. With The Office and Community airing last night, we have a few updates on their virals. First off, the webisodes are back for… Read More