“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com Michael Lee, December 30, 2013 Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t.Sony is hoping that it will all pay off in Marc Webb’s The Amazing Spider-Man 2. The film has already teased three different villains in the first trailer, with two Easter eggs that hint at more possible appearances. But let’s just consider that Green Goblin (or some form of him played by Dane DeHaan), The Rhino (Paul Giamatti), and the film’s principle antagonist, Electro (Jamie Foxx), are the main villains. Now the site formally known as ElectroArrvies.com has been redirected to EnemiesUnite.com, adding more fuel to the fire that we will see the Sinister Six in The Amazing Spider-Man 3.As we confirmed earlier, the countdown will coincide with the New Year’s Eve festivities that will take place in New York’s Times Square. Hit the jump to see the video of Marc Webb dropping a few hints of what to expect tomorrow, plus some new images from the film.The video is of Webb and Spider-Man making an Appearance on ABC’s Good Morning America. Here’s the video:Sony also revealed their latest viral image of Spider-Man webslinging graffiti near what appears to be the Brooklyn Bridge. The studio has asked fans to caption the image. Thanks to Comingsoon.net for the image.Finally, Empire Magazine has revealed two new photos of Electro. The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, and Sally Field. Directed by Marc Webb, the film is scheduled to open in theaters on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldElectroArrivesEmma StoneEnemiesUniteMarc WebbThe Amazing Spider-Man 2
Real Steel: WRB Trading Cards Given at E3 That Reveal New Viral Website June 16, 2011August 1, 2011While we don’t cover the E3 Expo, the Comic-Con of video gaming, sometimes things pop up that pertain to our world of movie viral marketing. Such is the case with Dreamwork’s Real Steel, which shouldn’t be a surprise since earlier this year the film made an appearance at another gaming… Read More
“Elevator Murder Experiment” Viral Video Promotes “Dead Man Down” March 4, 2013October 7, 2013What would you do if you walked into a murder in progress? Our second prank video of the past week asks that very question by staging a murder attempt in a New York City elevator. The video was made to promote this weekend’s theatrical release of Dead Man Down, a… Read More
Comic-Con 2009: Pre-Game Viral Marketing July 22, 2009June 6, 2010Woohoo! Comic-Con starts tomorrow down in San Diego, California. Make sure to follow our Comic-Con coverage live from staff writer David! Alright, down to business. The show starts tomorrow and people who are already down there are spotting early viral marketing from different movies, namely 2012 and District 9. On… Read More