“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com Michael Lee, December 30, 2013 Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t.Sony is hoping that it will all pay off in Marc Webb’s The Amazing Spider-Man 2. The film has already teased three different villains in the first trailer, with two Easter eggs that hint at more possible appearances. But let’s just consider that Green Goblin (or some form of him played by Dane DeHaan), The Rhino (Paul Giamatti), and the film’s principle antagonist, Electro (Jamie Foxx), are the main villains. Now the site formally known as ElectroArrvies.com has been redirected to EnemiesUnite.com, adding more fuel to the fire that we will see the Sinister Six in The Amazing Spider-Man 3.As we confirmed earlier, the countdown will coincide with the New Year’s Eve festivities that will take place in New York’s Times Square. Hit the jump to see the video of Marc Webb dropping a few hints of what to expect tomorrow, plus some new images from the film.The video is of Webb and Spider-Man making an Appearance on ABC’s Good Morning America. Here’s the video:Sony also revealed their latest viral image of Spider-Man webslinging graffiti near what appears to be the Brooklyn Bridge. The studio has asked fans to caption the image. Thanks to Comingsoon.net for the image.Finally, Empire Magazine has revealed two new photos of Electro. The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, and Sally Field. Directed by Marc Webb, the film is scheduled to open in theaters on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldElectroArrivesEmma StoneEnemiesUniteMarc WebbThe Amazing Spider-Man 2
ARGs & Campaigns Warner Bros. Wants You To Prepare For “Into The Storm” March 25, 2014March 25, 2014This is some very resourceful marketing. To hype up the release of it’s first trailer in theaters March 28, Into the Storm has sent out a handy-dandy survival kit. Warner Bros. has put together an emergency preparedness kit filled with glowsticks (for lighting the way not rave dancing), water, tools… Read More
Discover Your Kryptonian Indentity And Ancestral House With The “Man of Steel” Glyph Creator May 23, 2013Kal-el wasn’t born on Earth. He came from the distant alien world of Krypton. When a child of Krypton is born, they are tied directly to the legacy of their Ancestral House. That legacy is defined by certain traits and characteristics instilled into each child. Now you too can discover… Read More
“Prometheus” Viral Campaign Continues At WonderCon March 18, 2012March 21, 2012Yesterday at WonderCon was the 20th Century Fox panel that included Ridley Scott’s Prometheus. While the biggest buzz has been the new trailer, the viral campaign got nice shot in the arm as well. Get the details after the break. Read More