“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com Michael Lee, December 30, 2013 Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t.Sony is hoping that it will all pay off in Marc Webb’s The Amazing Spider-Man 2. The film has already teased three different villains in the first trailer, with two Easter eggs that hint at more possible appearances. But let’s just consider that Green Goblin (or some form of him played by Dane DeHaan), The Rhino (Paul Giamatti), and the film’s principle antagonist, Electro (Jamie Foxx), are the main villains. Now the site formally known as ElectroArrvies.com has been redirected to EnemiesUnite.com, adding more fuel to the fire that we will see the Sinister Six in The Amazing Spider-Man 3.As we confirmed earlier, the countdown will coincide with the New Year’s Eve festivities that will take place in New York’s Times Square. Hit the jump to see the video of Marc Webb dropping a few hints of what to expect tomorrow, plus some new images from the film.The video is of Webb and Spider-Man making an Appearance on ABC’s Good Morning America. Here’s the video:Sony also revealed their latest viral image of Spider-Man webslinging graffiti near what appears to be the Brooklyn Bridge. The studio has asked fans to caption the image. Thanks to Comingsoon.net for the image.Finally, Empire Magazine has revealed two new photos of Electro. The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, and Sally Field. Directed by Marc Webb, the film is scheduled to open in theaters on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldElectroArrivesEmma StoneEnemiesUniteMarc WebbThe Amazing Spider-Man 2
Exclusive Interview: “They’re Here” Revealed (Audio) October 12, 2010October 15, 2010Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane… Read More
Viral Video For “Carrie” Catches Telekinetic Experience At Coffee Shop October 7, 2013Sony Pictures’ remake of the horror classic Carrie opens in theaters on October 18th, and it looks like the studio is trying to make one last viral marketing push. A viral video was released today where a prank is set up to make it look like a girl in a… Read More
SNL Takes On The Sopranos, Catfish, and More! January 27, 2013Maroon 5 lead singer and The Voice judge Adam Levine hosted Saturday Night Live this weekend, and with him came the return of The Lonely Island. After the break, check out some of the clips from the show including the Sopranos version of The Carrie Diaries, and a parody of… Read More