Movie Theater Owners Demanding Studios Make Shorter Movie Trailers Michael Lee, January 27, 2014January 27, 2014 Movie trailers are the basic form of viral marketing, and every Saturday we have been posting the most talked about trailers on our Trailers Weekly. A lot of those trailers appear in your local theater, while others are web exclusive. But there is no denying that the number of movie…
Viral Video Round Up: “Cinderella,” Batman, “Frozen,” And More Binyamin Wallin, January 26, 2014January 26, 2014 The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: A fairytale classic meets a modern day app, Bruce Wayne learns to grow…
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds Kevin C, January 26, 2014January 26, 2014 A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more.
Trailers Weekly: “300: Rise Of An Empire”, “Child Of God”, “The Raid 2”, “Better Living Through Chemistry” And More Michael Lee, January 25, 2014January 25, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from 300: Rise Of An Empire,…
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster Michael Lee, January 24, 2014January 24, 2014 While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing…