“The Grand Budapest Hotel” Viral Marketing Campaign Launches Zubrowka Film Commission Website Michael Lee, February 5, 2014February 5, 2014 Last week, we posted an article about the newly launched viral marketing campaign for Wes Anderson‘s The Grand Budapest Hotel. AkademieZubrowka website offered an exclusive look at where the film is set and some of the props that are going to be used in the film. Now a new site, helping promote the Zubrowka Film Commission, has launched.Described as “exclusive behind-the-scenes look at filming in the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel and the setting of three-time Academy Award nominee Wes Anderson’s latest film,” the site is designed to be like any other state film commission that is looking for filmmakers to produce their film on location. Hit the jump to see some photos from the site, plus an exclusive clip.The tumblr site has gifs, clips, trailers, and other images from the film. Other content includes little factoids about the actors and the characters they are playing, why filmmakers should film in Zubrowka, and other fun vignettes.True to Wes Anderson form, the site’s design is quirky and unconventional. There is a calendar feature that allows users to interact with certain dates, which by the way go go in order. Seeing that there are a couple of blanks on the calendar, this could mean that more content will be uploaded in the weeks leading up to the film’s release. Here is a clip:THE GRAND BUDAPEST HOTEL recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The story involves the theft and recovery of a priceless Renaissance painting and the battle for an enormous family fortune — all against the back-drop of a suddenly and dramatically changing Continent.Opening in theaters on March 7, The Grand Budapest Hotel stars Ralph Fiennes, F. Murray Abraham, Adrien Brody, Willem Dafoe, Saorise Ronan, Harvey Keitel, Tilda Swinton, Owen Wilson, Bob Balaban, Jeff Goldblum, Bill Murray, Jude Law, Edward Norton, Jason Scwartzman, and newcomer Zero Moustafa. ARGs & Campaigns Viral Marketing Viral News Fox SearchlightRalph FiennesThe Grand Budapest HotelWes Anderson
Infographic Highlights Most Noteworthy Viral Activity of 2012 January 16, 2013January 16, 2013Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among… Read More
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More
Conventions Dragon Con 2013: Press Interview With Michael Rooker of “The Walking Dead” And “Guardians of the Galaxy” September 27, 2013During our recent convention coverage at the 2013 Dragon Con event held in Atlanta, MovieViral was lucky enough to be a part of a press interview with the charismatic and fun-loving Michael Rooker. He talked about a lot of things including his role of Merle on The Walking Dead, his… Read More