New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe Michael Lee, February 11, 2014February 11, 2014 Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a new post on The Amazing Spider-Man 2‘s viral marketing site, The Daily Bugle, has posted a new story that ties to Alistar, and his father, Spencer. Hit the jump to read the full report.Here is the full report from The Daily Bugle tumblr site:By Ken EllisWithin a week of the announcement that the NYPD and the District Attorney’s Office had opened an investigation into illegal activities and questionable medical practices at Manhattan’s Oscorp Industries, sources indicate several of their top scientists have been asked to leave.Reports cite the recent forced resignation of Dr. Spencer Smythe, the Director of Robotics, amongst others. He was seen leaving Oscorp Tower yesterday with a box of his personal belongings.When asked to comment on the current employment situation of Dr. Smythe, Oscorp spokesman Donald Menken had no comment. Later in the day, Oscorp sent out a press release congratulating Alistair Smythe on his promotion to the Director of Robotics formerly held by his father. How Mrs. Smythe expects this will impact holiday dinners remains unknown.A previous report hinted at some of the questionable practices that OsCorp have been conducting, and the recent resignation of Spencer Smythe seems to confirm that OsCorp isn’t the shiny industrial conglomerate it is made out to be.For those who are unfamiliar with the character, the Smythes are the one who created the Spider-Slayers, first it was Spencer, then Alistar followed in his footsteps with a more advanced and deadlier version. While we may now that B.J. Novak has a role in the film, it is uncertain if Spencer has a role. The faux news reports that have been posted in the past have merely hinted at some of the comic books villains that Spider-Man has faced in the past, but none of them have confirmed if any of them will actually appear in the sequel. In fact this is one of the few times that a major character other than Spider-Man has been mentioned in these articles.Opening in theaters on May 2, The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Paul Giamatti, and Sally Field. ARGs & Campaigns Viral Marketing Viral News Marc WebbSony PicturesThe Amazing Spider-Man 2The Daily Bugle
D23 Expo 2013: “Tomorrowland” Mystery Box and Animated Footage Shown August 10, 2013Briefly: Tomorrowland has been one of the biggest stories surrounding Disney’s D23 Expo this weekend, as you can tell from our coverage of the sci-fi film so far. Today at the convention, Disney showcased the mystery box from earlier this year and talked about the contents. They even showed some… Read More
Get Ready For New Transmedia Series “The Karada” September 14, 2011Heroes Writer Jim Martin has teamed up with Tea4two Entertainment to develop a new transmedia series called “The Karada”. The supernatural thriller is about a woman who “who struggles to save the multiverse as realities collapse around her.” Check out the teaser and press release after the break. It looks… Read More
Exclusive: “Find Me Event” Starts to Unveil the Grand Design October 12, 2011October 18, 2011You guys remember the article we did on Find Me Event, right? It’s the alternate reality game where the viewer helps free a prisoner from the clutches of the evil Architect. Well, the day of reveal is almost upon us and we’re now starting to put the pieces of the… Read More