“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads Michael Lee, March 16, 2014March 15, 2014 The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time you touched somebody. Those who answered were given an interesting list of answers with someone’s bare back in the background.But now the viral marketing campaign is about to get more scandalous as the A24 marketing team is taking it up a notch by posting Craigslist ads in the personal section. If you have ever browsed these ads, you know what these kinds of ads entail. So hit the jump to check out what Scarlett Johansson has to offer.As you can see the ad asks the sam question as before: when was the last time you touched someone? Seeing as the film centers on an alien posing as a human who preys on unwary hitchhikers. So Craigslist ads like these makes a lot of sense. The fact that the film uses the character’s sexuality keeps to the them of desperate people looking to make a connection. Which is why they ask the question.The Craigslist ad has been removed, but if you did want to call here is the number: 929-223-4414. If the person did call, the contact would disconnect, and instead would be given a test message instead, instructing them to visit t0uch-me.com The website is actually a number of pixels gathering together to form an image of Scarlett Johansson’s likeness. You can also manipulate the pixels using your cursor.In addition to the new website, IndieWire and Giant Freakin’ Robot have unveiled a number of new posters that utilize the hashtag: #undertheskin. Using the hashtag is more for social media purposes than anything else, but whatever it takes to get the word out. Under The Skin, the Jonathan Glazer-directed sci-fi thriller, opens in theaters on April 4. ARGs & Campaigns Viral Marketing Viral News A24Scarlett Johanssont0ched-meUnder The Skin
Viral Website For “The Purge” Helps to Explain Premise May 31, 2013Universal’s thriller The Purge takes place in a future where all crime has been eliminated in America thanks to a 12 hour period where everything is legal. This provides a release for those inappropriate urges, but if you’re smart, you’ll stay inside with a high-end security system. If you find… Read More
Crowd-Produced “Derelict” Premieres At Underground Cinema Film Festival September 15, 2012Two years ago, we told you about Derelict, a crowdsourced film from Frank Kelly where you could be a producer for a dollar. Now the film is complete and premieres tomorrow at the Underground Cinema Film Festival in Ireland. You can follow the film on Facebook, and watch the trailer… Read More
Viral Video: Avatar 2 Trailer (Parody) March 25, 2010One of the criticisms James Cameron’s Avatar has been bombarded with is that its script and overall story are unoriginal. However, the mock trailer for Avatar 2 by ABC 1 in Australia assures us that the sequel will be the most original story ever. Watch it after the break, courtesy… Read More