“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads Michael Lee, March 16, 2014March 15, 2014 The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time you touched somebody. Those who answered were given an interesting list of answers with someone’s bare back in the background.But now the viral marketing campaign is about to get more scandalous as the A24 marketing team is taking it up a notch by posting Craigslist ads in the personal section. If you have ever browsed these ads, you know what these kinds of ads entail. So hit the jump to check out what Scarlett Johansson has to offer.As you can see the ad asks the sam question as before: when was the last time you touched someone? Seeing as the film centers on an alien posing as a human who preys on unwary hitchhikers. So Craigslist ads like these makes a lot of sense. The fact that the film uses the character’s sexuality keeps to the them of desperate people looking to make a connection. Which is why they ask the question.The Craigslist ad has been removed, but if you did want to call here is the number: 929-223-4414. If the person did call, the contact would disconnect, and instead would be given a test message instead, instructing them to visit t0uch-me.com The website is actually a number of pixels gathering together to form an image of Scarlett Johansson’s likeness. You can also manipulate the pixels using your cursor.In addition to the new website, IndieWire and Giant Freakin’ Robot have unveiled a number of new posters that utilize the hashtag: #undertheskin. Using the hashtag is more for social media purposes than anything else, but whatever it takes to get the word out. Under The Skin, the Jonathan Glazer-directed sci-fi thriller, opens in theaters on April 4. ARGs & Campaigns Viral Marketing Viral News A24Scarlett Johanssont0ched-meUnder The Skin
Viral Video Round Up: The Dark Knight, Lord Of The Rings, The Hobbit, And More! December 16, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
USA Network’s “Psych” Launches Ambitious Social Media Game for New Season October 1, 2011January 10, 2012Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past… Read More
Sony’s “Elysium” Gets New Viral Website and Sneak Peeks April 1, 2013April 25, 2013Elysium is an upcoming sci-fi action film from writer/director Neill Blomkamp. In the future, the rich live on a luxurious space station that orbits the desolate Earth, but one man (Matt Damon) has to find a way up there to get the medicine he needs. We’ve seen the film’s studio… Read More