“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads Michael Lee, March 16, 2014March 15, 2014 The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time you touched somebody. Those who answered were given an interesting list of answers with someone’s bare back in the background.But now the viral marketing campaign is about to get more scandalous as the A24 marketing team is taking it up a notch by posting Craigslist ads in the personal section. If you have ever browsed these ads, you know what these kinds of ads entail. So hit the jump to check out what Scarlett Johansson has to offer.As you can see the ad asks the sam question as before: when was the last time you touched someone? Seeing as the film centers on an alien posing as a human who preys on unwary hitchhikers. So Craigslist ads like these makes a lot of sense. The fact that the film uses the character’s sexuality keeps to the them of desperate people looking to make a connection. Which is why they ask the question.The Craigslist ad has been removed, but if you did want to call here is the number: 929-223-4414. If the person did call, the contact would disconnect, and instead would be given a test message instead, instructing them to visit t0uch-me.com The website is actually a number of pixels gathering together to form an image of Scarlett Johansson’s likeness. You can also manipulate the pixels using your cursor.In addition to the new website, IndieWire and Giant Freakin’ Robot have unveiled a number of new posters that utilize the hashtag: #undertheskin. Using the hashtag is more for social media purposes than anything else, but whatever it takes to get the word out. Under The Skin, the Jonathan Glazer-directed sci-fi thriller, opens in theaters on April 4. ARGs & Campaigns Viral Marketing Viral News A24Scarlett Johanssont0ched-meUnder The Skin
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More
District 9 Tickets On Sale Now July 26, 2009July 26, 2009Just a quick little heads up on a Sunday afternoon, District 9 tickets have gone on sale at Fandango! There will probably be midnight showings, but that varies depending on what theater and where that theater is. The movie opens in just under 3 weeks, so you have plenty of… Read More
Garbled “Prometheus” Phone Message Could Have Clues To “10.11.12” July 17, 2012On Friday, we showed you pictures of the Weyland group at Comic-Con with an Engineer. The Prometheus viral campaign seems to be going strong even after the film’s release. The badges handed out just directed you to go to the ID page of Project Prometheus, which hasn’t changed since we… Read More