“Transcendence” Viral Video Tags Furious Protest Michael Lee, April 3, 2014 The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny Depp) will destroy humanity.So another protest video has been uploaded onto the film’s website – a bit ironic isn’t it? Hit the jump to see how R.I.F.T. elaborately protested this time.What’s interesting is that this graffiti video seems linked to the banner video. Could there be more viral videos like this in the near future? I hope so.Making his directorial debut, Transcendence is directed by Wally Pfister, and stars Paul Bettany, Rebecca Hall, Kate Mara, Cillian Murphy, Clifton Collins, Jr., and Morgan Freeman. It opens on April 17.Dr. Will Caster is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn and friend Max, both fellow researchers, the question is not if they can… but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power—to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. ARGs & Campaigns Viral Marketing Viral News Viral Videos Cillian MurphyClifton CollinsJr.Kate MaraPaul BettanyRebecca HallTranscendenceWally PfisterWarner Bros
Viral Marketing Tom Cruise’s “Jack Reacher” Answers Your Questions April 26, 2013To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break. Read More
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More
Second “Tron 3” Teaser Now Online March 28, 2011March 29, 2011The Tron: Legacy Blu-Ray (out on April 5th) promises to have several easter eggs, as would be expected from a film with just a vast viral campaign. We’ve already been leaked a ten minute short film titled “The Next Day”, which both fills in the gap between the two Tron… Read More