“Transcendence” Viral Video Tags Furious Protest Michael Lee, April 3, 2014 The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny Depp) will destroy humanity.So another protest video has been uploaded onto the film’s website – a bit ironic isn’t it? Hit the jump to see how R.I.F.T. elaborately protested this time.What’s interesting is that this graffiti video seems linked to the banner video. Could there be more viral videos like this in the near future? I hope so.Making his directorial debut, Transcendence is directed by Wally Pfister, and stars Paul Bettany, Rebecca Hall, Kate Mara, Cillian Murphy, Clifton Collins, Jr., and Morgan Freeman. It opens on April 17.Dr. Will Caster is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn and friend Max, both fellow researchers, the question is not if they can… but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power—to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. ARGs & Campaigns Viral Marketing Viral News Viral Videos Cillian MurphyClifton CollinsJr.Kate MaraPaul BettanyRebecca HallTranscendenceWally PfisterWarner Bros
MovieViral Awards 2010: The Winners! January 18, 2011The time is here to finally reveal the winners of the 2010 MovieViral Awards. With over 1,400 total votes, we had a great turnout. Did TRON: Legacy sweep, or did fans of the Crazies and Repo Men get their way? Who won the battle between Glee and The Office? Find… Read More
Tron Legacy Site Reveals Cities, But Why? February 19, 2010August 17, 2010Update: The list of cities has been updated to include the missing city and to replace one. As we reported yesterday, the Zero Hour website for Tron Legacy not only has a coded countdown, but also a block of text slowly being revealed. Now we know that the text is… Read More
J.K. Rowling Adds Another Harry Potter Story To Pottermore July 8, 2014July 8, 2014Harry Potter and the Deathly Hollows marked the end of a legendary run of Young Adult novels. The series of novels closed with the titular character and friends having aged, matured, and watching a new generation learning different forms of magic and wizardary. Now with his own family to take… Read More