“Transcendence” Viral Video Tags Furious Protest Michael Lee, April 3, 2014 The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny Depp) will destroy humanity.So another protest video has been uploaded onto the film’s website – a bit ironic isn’t it? Hit the jump to see how R.I.F.T. elaborately protested this time.What’s interesting is that this graffiti video seems linked to the banner video. Could there be more viral videos like this in the near future? I hope so.Making his directorial debut, Transcendence is directed by Wally Pfister, and stars Paul Bettany, Rebecca Hall, Kate Mara, Cillian Murphy, Clifton Collins, Jr., and Morgan Freeman. It opens on April 17.Dr. Will Caster is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn and friend Max, both fellow researchers, the question is not if they can… but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power—to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. ARGs & Campaigns Viral Marketing Viral News Viral Videos Cillian MurphyClifton CollinsJr.Kate MaraPaul BettanyRebecca HallTranscendenceWally PfisterWarner Bros
“The Hunger Games” Viral Knows Who You Are August 29, 2011August 30, 2011Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you… Read More
Concept Art Revealed for Disneyland’s TRON Show, To Be Titled “ElecTRONica” September 1, 2010Early last month, we told you about how Disney was looking cross-promote the upcoming Tron Legacy with their Disneyland California Adventure park via a nighttime show of some sort. Now we have a few more details on the show, to be titled “ElecTRONica” (clever, no?), as well as pretty crazy… Read More
See The 22 Jump Street End Credit Sequel Movie Posters September 27, 2014September 27, 2014One of the best things about 22 Jump Street is that is was willing to be a parody of itself. That kind of self-awareness is rare to see in a comedy sequel, and with directors Phil Lord and Chris Miller, they decided to up the ante by adding an end… Read More