“Transcendence” Viral Video Tags Furious Protest Michael Lee, April 3, 2014 The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny Depp) will destroy humanity.So another protest video has been uploaded onto the film’s website – a bit ironic isn’t it? Hit the jump to see how R.I.F.T. elaborately protested this time.What’s interesting is that this graffiti video seems linked to the banner video. Could there be more viral videos like this in the near future? I hope so.Making his directorial debut, Transcendence is directed by Wally Pfister, and stars Paul Bettany, Rebecca Hall, Kate Mara, Cillian Murphy, Clifton Collins, Jr., and Morgan Freeman. It opens on April 17.Dr. Will Caster is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn and friend Max, both fellow researchers, the question is not if they can… but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power—to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. ARGs & Campaigns Viral Marketing Viral News Viral Videos Cillian MurphyClifton CollinsJr.Kate MaraPaul BettanyRebecca HallTranscendenceWally PfisterWarner Bros
Mission Icefly: Traelek Institute Has a Website July 1, 2011The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,… Read More
Viral Video: A Brief History of Conspicuous Product Placement in Movies January 12, 2011Product placement has been a staple of American filmmaking since the motion camera was invented. Sometime it’s done with subtlety, while other times it’s blatant (which comical, whether intended or not). Oliver Noble over at Film Drunk gives us a history lesson on product placement in movies, specifically the more… Read More
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More