Unusual First Look At Quicksilver From “X-Men: Days of Future Past” Kevin C, April 7, 2014April 7, 2014 When so much of marketing depends on the exposure of your product; How the world sees the first movements of your characters in costume can set the tone for a movie’s future. There have been some recent rumblings of problems with Quicksilver and his look. Thanks to a Carl’s Jr. advertisement, we have our first look at the speedy character in action. Hit the jump to see this.You might have seen the first Carls Jr. spot. That one included Mystique, but not Jennifer Lawrence, the actress that plays the character. That unusual commercial was featured in a recent Viral Video Roundup. Now, with a first look at Quicksilver, we have what seems to up the weirdness ante. Check out this new commercial:If this is our first look at Quicksilver, this is a very troubling sign for Days Of Future Past indeed. When we should be seeing Evan Peters as Quicksilver under the most badass of circumstances, we’re instead seeing him eating a Carl’s Jr. bacon breakfast sandwich. This kind of thing feels like something that might come after the movie’s release. Do you think this is a good way to see Quicksilver for the first time?X-Men: Days of Future Past opens May 23rd, 2014. ARGs & Campaigns 20th Century FoxBryan SingerEvan PetersMichael FassbenderX-Men: Days of Future Past
“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival December 11, 2013December 11, 2013The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at. In the days after it was announced that Spider-Man would… Read More
“Super 8” Standees Provide Links to Editing Room Clips May 18, 2011Just over a week ago, we told you about the Super 8 theater standees that play the trailer inside. Now we know that is not all they show. Learn how theater marketing is helping to advance the ARG. Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More