Unusual First Look At Quicksilver From “X-Men: Days of Future Past” Kevin C, April 7, 2014April 7, 2014 When so much of marketing depends on the exposure of your product; How the world sees the first movements of your characters in costume can set the tone for a movie’s future. There have been some recent rumblings of problems with Quicksilver and his look. Thanks to a Carl’s Jr. advertisement, we have our first look at the speedy character in action. Hit the jump to see this.You might have seen the first Carls Jr. spot. That one included Mystique, but not Jennifer Lawrence, the actress that plays the character. That unusual commercial was featured in a recent Viral Video Roundup. Now, with a first look at Quicksilver, we have what seems to up the weirdness ante. Check out this new commercial:If this is our first look at Quicksilver, this is a very troubling sign for Days Of Future Past indeed. When we should be seeing Evan Peters as Quicksilver under the most badass of circumstances, we’re instead seeing him eating a Carl’s Jr. bacon breakfast sandwich. This kind of thing feels like something that might come after the movie’s release. Do you think this is a good way to see Quicksilver for the first time?X-Men: Days of Future Past opens May 23rd, 2014. ARGs & Campaigns 20th Century FoxBryan SingerEvan PetersMichael FassbenderX-Men: Days of Future Past
Salt: Day X Exists Last Mission, “Shoot Out”, Now Live July 14, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week,… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More