Unusual First Look At Quicksilver From “X-Men: Days of Future Past” Kevin C, April 7, 2014April 7, 2014 When so much of marketing depends on the exposure of your product; How the world sees the first movements of your characters in costume can set the tone for a movie’s future. There have been some recent rumblings of problems with Quicksilver and his look. Thanks to a Carl’s Jr. advertisement, we have our first look at the speedy character in action. Hit the jump to see this.You might have seen the first Carls Jr. spot. That one included Mystique, but not Jennifer Lawrence, the actress that plays the character. That unusual commercial was featured in a recent Viral Video Roundup. Now, with a first look at Quicksilver, we have what seems to up the weirdness ante. Check out this new commercial:If this is our first look at Quicksilver, this is a very troubling sign for Days Of Future Past indeed. When we should be seeing Evan Peters as Quicksilver under the most badass of circumstances, we’re instead seeing him eating a Carl’s Jr. bacon breakfast sandwich. This kind of thing feels like something that might come after the movie’s release. Do you think this is a good way to see Quicksilver for the first time?X-Men: Days of Future Past opens May 23rd, 2014. ARGs & Campaigns 20th Century FoxBryan SingerEvan PetersMichael FassbenderX-Men: Days of Future Past
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
AT&T Debuts Action-Packed Web Series “Daybreak” With “Heroes” Creator Tim Kring Plus Complex ARG June 3, 2012AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth…. Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More