New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists Michael Lee, April 8, 2014April 8, 2014 Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music.It’s great to see that the Fox Searchlight Pictures marketing team has embraced the idea of viral marketing. It’s really no surprise though. They’ve done it a couple of times in the past, but for The Grand Budapest Hotel, they seem to be stepping it up a notch.The three new posters and playlists below are for Ralph Finnes, Saorise Ronan, and Tony Revolori‘s characters. Owen Wilson. The Grand Budapest Hotel is out now in theaters.Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The film also stars F. Murray Abraham, Edward Norton, Mathieu Amalric, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, and Owen Wilson. ARGs & Campaigns News Viral Marketing Viral News Fox Searchlight PicturesRalph FineesSaorise RonanThe Grand Budapest HotelTony Revolori
2012: Ulfert Reaches Out to an Old Friend and Charlie Shares a Recipe October 14, 2009October 14, 2009Despite the success of followers securing the packages at the drop locations, it looks like Soren Ulfert is looking for more help from inside the Institute for Human Continuity. For those keeping up with the 2012 viral campaign, you’ll know that Ulfert, the former Director of Communications at IHC, has… Read More
Video Game Viral Round-Up: Splinter Cell Campaign; Bad Company 2 and Sony Mock Rivals March 18, 2010March 18, 2010We don’t usually cover video games, but there have been a bunch of viral updates on some big name games, as well Sony’s new Move technology. Find out more after the jump about the Splinter Cell viral campaign, Bad Company 2 taking a shot at Modern Warfare 2, and Sony… Read More
Trailers Weekly: Piranha 3D, Buried, Jonah Hex, Toy Story 3 and More May 1, 2010September 3, 2010Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have the first trailers for Piranha… Read More