New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists Michael Lee, April 8, 2014April 8, 2014 Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music.It’s great to see that the Fox Searchlight Pictures marketing team has embraced the idea of viral marketing. It’s really no surprise though. They’ve done it a couple of times in the past, but for The Grand Budapest Hotel, they seem to be stepping it up a notch.The three new posters and playlists below are for Ralph Finnes, Saorise Ronan, and Tony Revolori‘s characters. Owen Wilson. The Grand Budapest Hotel is out now in theaters.Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The film also stars F. Murray Abraham, Edward Norton, Mathieu Amalric, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, and Owen Wilson. ARGs & Campaigns News Viral Marketing Viral News Fox Searchlight PicturesRalph FineesSaorise RonanThe Grand Budapest HotelTony Revolori
2012: San Diego Drop Findings October 12, 2009October 13, 2009Update: You can download the pictures here. It’s just more schematics of Noah’s Ark 2.0. Once again, the guys at Unfiction have come through for us. Today there was yet another drop for the 2012 viral, this time in San Diego. There were the same the items again (phone, flash… Read More
Enter the Dream and Create Your Own Inception Poster July 14, 2010July 14, 2010Chances are you have heard of a little film coming out this week called Inception, the latest from super director Christopher Nolan. While the viral campaign for Inception never fully manifested itself the way many thought it might following The Dark Knight’s campaign, anticipation remains at a fever pitch for… Read More
Bad Robot Producing a Heist Film? March 17, 2009March 14, 2010Paramount has nabbed big screen rights to an upcoming Wired magazine article about a band of Italian diamond thieves. J.J. Abrams is producing through his Bad Robot company. Joshua Davis, who has turned a number of his Wired articles into feature projects, wrote the story for the April issue of… Read More