New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists Michael Lee, April 8, 2014April 8, 2014 Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music.It’s great to see that the Fox Searchlight Pictures marketing team has embraced the idea of viral marketing. It’s really no surprise though. They’ve done it a couple of times in the past, but for The Grand Budapest Hotel, they seem to be stepping it up a notch.The three new posters and playlists below are for Ralph Finnes, Saorise Ronan, and Tony Revolori‘s characters. Owen Wilson. The Grand Budapest Hotel is out now in theaters.Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The film also stars F. Murray Abraham, Edward Norton, Mathieu Amalric, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, and Owen Wilson. ARGs & Campaigns News Viral Marketing Viral News Fox Searchlight PicturesRalph FineesSaorise RonanThe Grand Budapest HotelTony Revolori
Another You. Another Chance. “Another Earth”. May 29, 2011A few weeks back, we reported on a Fringe ARG that allowed you to take a look into the alternate universe and find out how the other you lives their life in a limited capacity. Now Fox Searchlight is giving you a chance to actually meet and interact with the… Read More
Must See First Trailer For “The Amazing Spider-Man” July 20, 2011We’ve been hit with a barrage of bootleg trailers for some of next year’s most anticipated releases, like Marvel Studios’ The Avengers. But only a couple have been released online including Warner Bros.’ The Dark Knight Rises and now Sony’s reboot of the Spider-Man franchise, The Amazing Spider-Man! We have… Read More
Follow Up: “Who Is Patient Zero?” Becomes A Novel October 13, 2011October 14, 2011Last year we told you about a burgeoning viral campaign for a zombie film. For those who wondered whatever happened with the campaign and even the movie itself, we have an update. Find out the details, including the major change to the project, after the break. Read More