New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists Michael Lee, April 8, 2014April 8, 2014 Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music.It’s great to see that the Fox Searchlight Pictures marketing team has embraced the idea of viral marketing. It’s really no surprise though. They’ve done it a couple of times in the past, but for The Grand Budapest Hotel, they seem to be stepping it up a notch.The three new posters and playlists below are for Ralph Finnes, Saorise Ronan, and Tony Revolori‘s characters. Owen Wilson. The Grand Budapest Hotel is out now in theaters.Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The film also stars F. Murray Abraham, Edward Norton, Mathieu Amalric, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, and Owen Wilson. ARGs & Campaigns News Viral Marketing Viral News Fox Searchlight PicturesRalph FineesSaorise RonanThe Grand Budapest HotelTony Revolori
Viral Marketing Crazy Bradley Cooper Drug Commercial Is Really Viral Video For Movie December 9, 2010December 10, 2010TMZ of all places reported yesterday on a rather interesting video that’s hit the web. It’s a commercial for a drug called NZT, and Bradley Cooper (though never named) is the sponsor. There’s even a website for the drug. While the ad and website boast the drug’s amazing abilities (and… Read More
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
Thor Comic-Con Trailer Released Online July 29, 2010July 29, 2010Probably the most satisfying footage of any movie revealed at Comic-Con had to be for Thor (outside of the free screenings of Scott Pilgrim). It showed a lot more than I thought it would and really made me more confident in the film’s potential. Now it looks like the (non-bootleg)… Read More