25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” Kevin C, April 11, 2014 It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First Class‘ reference to mutants changing history, we have a new viral site that shows more of these events. Read on find out more and check out the site.This new website is simply called 25 Moments and it outlines 25 events that have played a role in changing the course of history – of course, with ramifications for mutants. Some of these are just mutant-only, like Xavier’s creation of a mutant boarding school. Others, are more fantastic like Magneto’s implication in the Kennedy assassination. The photographic proof is in gloriously believable grainy black and white. Given the single bullet theory, Magneto even kind of makes sense.You’ll see all sorts of these kinds of clever plays on moments in history. I wish the filmmakers would play these fun ideas a bit more. Imagine the kind of interesting ideas they could come up with related to the Bermuda triangle. Presumably all these these events will play a role in the movie’s plot (and future mutant apocalypse). I’m really hoping X-Men: Days of Future Past is good , because this looks like fun. Here’s a short clip of what you’ll see on 25 Moments:X-Men: Days of Future Past opens May 23rd, 2014. News Viral Marketing 20th Century FoxBryan SingerHugh JackmanJames McAvoyMichael FassbenderX-Men: Days of Future Past
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More
Viral Watch: Team Conan or Team Leno? Either Way, NBC is Dying January 12, 2010NBC has tried to embrace viral marketing by launching multiple campaigns for shows like The Office, Community, and even Late Night, but it seems that NBC is now shooting themselves in the foot. I’ll admit their not “launching” a campaign this time, but their recent handling of the Jay Leno-Conan… Read More
Lionsgate Launches “‘The Storytellers — New Creative Voices of ‘The Twilight Saga.'” Competition October 1, 2014October 1, 2014Lionsgate is reviving their box office hit The Twilight Saga franchise by launching a writing competition where five female filmmakers will be chosen to make short films based on characters from the series. The studio will help finance each of the winners’ films, which will then be released via Facebook…. Read More