25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” Kevin C, April 11, 2014 It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First Class‘ reference to mutants changing history, we have a new viral site that shows more of these events. Read on find out more and check out the site.This new website is simply called 25 Moments and it outlines 25 events that have played a role in changing the course of history – of course, with ramifications for mutants. Some of these are just mutant-only, like Xavier’s creation of a mutant boarding school. Others, are more fantastic like Magneto’s implication in the Kennedy assassination. The photographic proof is in gloriously believable grainy black and white. Given the single bullet theory, Magneto even kind of makes sense.You’ll see all sorts of these kinds of clever plays on moments in history. I wish the filmmakers would play these fun ideas a bit more. Imagine the kind of interesting ideas they could come up with related to the Bermuda triangle. Presumably all these these events will play a role in the movie’s plot (and future mutant apocalypse). I’m really hoping X-Men: Days of Future Past is good , because this looks like fun. Here’s a short clip of what you’ll see on 25 Moments:X-Men: Days of Future Past opens May 23rd, 2014. News Viral Marketing 20th Century FoxBryan SingerHugh JackmanJames McAvoyMichael FassbenderX-Men: Days of Future Past
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag April 23, 2014Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show… Read More
Warner Bros. Offers Streaming Movies on Facebook March 8, 2011April 29, 2011If you thought there wasn’t another reason to be addicted to the social networking site, Facebook, then you’re wrong. Warner Brothers plans to begin streaming movies via Facebook. Users will be able to rent and stream Warner Brothers movies by spending Facebook credits (yes Facebook has its own currency). To… Read More
This Week In Viral: Terminator Viral Ends? May 25, 2009April 30, 2010Terminator Salvation opened this weekend, and thus another viral ends. Or does it? One of the challenges of covering viral campaigns is knowing when they really end. Read more… Read More