25 Historic Moments Changed By Mutants From “X-Men: Days Of Future Past” Kevin C, April 11, 2014 It’s still too early to tell if X-Men: Days Of Future Past going to actually be good, but the marketing for this movie is starting to really heat up. We’ve seen some interesting ads with Quicksilver and Mystique, but no real viral activity until now. Playing off the X-Men: First Class‘ reference to mutants changing history, we have a new viral site that shows more of these events. Read on find out more and check out the site.This new website is simply called 25 Moments and it outlines 25 events that have played a role in changing the course of history – of course, with ramifications for mutants. Some of these are just mutant-only, like Xavier’s creation of a mutant boarding school. Others, are more fantastic like Magneto’s implication in the Kennedy assassination. The photographic proof is in gloriously believable grainy black and white. Given the single bullet theory, Magneto even kind of makes sense.You’ll see all sorts of these kinds of clever plays on moments in history. I wish the filmmakers would play these fun ideas a bit more. Imagine the kind of interesting ideas they could come up with related to the Bermuda triangle. Presumably all these these events will play a role in the movie’s plot (and future mutant apocalypse). I’m really hoping X-Men: Days of Future Past is good , because this looks like fun. Here’s a short clip of what you’ll see on 25 Moments:X-Men: Days of Future Past opens May 23rd, 2014. News Viral Marketing 20th Century FoxBryan SingerHugh JackmanJames McAvoyMichael FassbenderX-Men: Days of Future Past
“The Hunger Games” Viral Knows Who You Are August 29, 2011August 30, 2011Maybe Lionsgate didn’t give it some thought at first, but when we wrote an article about a possible viral site for The Hunger Games, the studio called to inform us that they weren’t marketing such a site nor were they affiliated with it. Naturally we edited it to inform you… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
“Godzilla” Takes Over Toronto Street To Promote Film May 16, 2014May 16, 2014Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit… Read More