Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline Sabina, May 2, 2014May 2, 2014 While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate timeline on the X-Men Facebook page which shows you how the X-Men universe has been altered. Hit the jump to check out how you can experience how the X-Men change through Google Chrome. As you can see the one-of-a-kind experience reveals historic moments like the progress of Trask Industries over the years in their fights against the mutants and the technology created to suppress their abilities. As you can see, here’s a familiar face wearing the mutant inhibitor collar: If you scroll down to the bottom, you’ll get a sense of the universe the film exists in. Among the things you discover are the deaths of some key figures. What’s also interesting is that this viral campaign leads to another. While you’re getting a little history lesson you find out that Magneto has been implicated in the death of JFK and quite the conspiracy theory behind it. If you watch the video, it informs you to go to www.bentbullet.com where you watch a video that explores the theory and where Magneto stands on being incriminated. I should note that in this history, Magneto was imprisoned for the death of JFK and has been on lock down for most of his life. (Still a little foggy on where that leaves the X-Men movies before First Class.) You get some heavy hints as to who may have done it too and what could have happened if JFK had not been assassinated through clips and newspaper articles. The viral campaign definitely pushes the tensions between humans and mutants as being at the core of recent history. To find out for yourself get started over that the X-Tension to be able to view the alternate timeline. FREE MAGNETO! X-Men: Days do Future Past opens in theaters on May 23. ARGs & Campaigns Viral Marketing Viral Videos Facebookgoogle chromeNortonX-Men: Days of Future Past
Countdown Leads to First Full “Man of Steel” Trailer! December 11, 2012April 14, 2013 Yesterday, a viral website for Man of Steel came out of nowhere to reveal a countdown. That countdown has ended to reveal the first full length trailer for the film! Check it out after the break. Read More
There Is Still Hope For A Viral Campaign for “The Dark Knight Rises” December 7, 2011 When we last talked about the potential for a viral campaign for The Dark Knight Rises in June, things didn’t look too good. 42 Entertainment, the company behind The Dark Knight‘s Why So Serious? campaign, was not on board, and nothing seemed to be imminent. Now it’s December, and we… Read More
ARGs & Campaigns Let Me In Wraps Up Viral Campaign With Behind the Scenes Footage and a Blast From The Past September 11, 2010September 11, 2010 We have one more viral reveal for Overture’s Let Me In, and fortunately it’s not as difficult to get to. If you type in one of the posters’ taglines, “Innocence Dies, Abby Doesn’t”, as a URL, you get a behind-the-scenes clip hosted on the site’s Facebook app. MovieViral has also… Read More