“X-Men: Days Of Future Past” Joins The Dew Nation

We are just a week and a few days away from the highly anticipated release of X-Men: Days Of Future Past. The film brings together two generations of X-Men film franchises together for one mega cinematic event that will likely change the way we see the franchise from now on.

Now Fox in conjunction with Pepsico have released a new digital marketing campaign to bring users closer to the X-Men experience. Hit the jump to learn more.

Unlike the viral marketing campaign from Fox that purely focused on the film’s characters like the Trask Industries webpage, or the Magneto Bent Bullet JFK conspiracy page, of the 25 Historic Moments page, this one has a bit of a third party marketing angle.

Fans from everywhere around the world can share their own experience with everyone. Users can explore and share character dossiers with images, posters and information, create their own mutant profile sharing their personal ‘X’ and enter for X-MEN: Days of Future Past prizes and once-in-a-lifetime opportunities.

Pepisco wants you to let the world know what you special abilities are. Here is the press release from Pepsico.

The “Unleash Your X” campaign brings the digital Dew Nation exclusive video content: compelling behind-the-scenes interviews with the film’s leading talent including Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellen, Patrick Stewart, Ellen Page, Evan Peters and BooBoo Stewart. From set stories to analysis of the characters’ journeys through the seventh film in the X-MEN franchise, the video series of never-been-seen footage gives fans unprecedented access to, and knowledge of, the film they are counting the days for. Each week over the course of the seven-week program, videos are unlocked exclusively on Mountain Dew Facebook pages in nearly 30 countries.
Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo comments: “Just as every X-MEN mutant has their ‘X’ – or their own individual power – Dew is encouraging fans around the world to express their unique skills and passions. The ‘Unleash Your X’ program shares X-MEN: Days of Future Past content that fans can only get through Dew. We’re taking the Dew Nation inside the film in ways no other brand can.”
Users can also explore and share character dossiers with images, posters and information, create their own mutant profile sharing their personal ‘X’ and enter for X-MEN: Days of Future Past prizes and once-in-a-lifetime opportunities.
In addition to the digital experience, the “Unleash Your X” campaign includes a television commercial (:30 and :60) expected to air across more than 15 international countries. The creative, integrating the power of Mountain Dew and exciting X-MEN: Days of Future Past footage, takes our fans through a neon liquid journey. As the Dew explodes, each droplet features exciting sequences from X-MEN: Days of Future Past.

Also check out some of the videos from Mountain Dew UK Youtube Page.