‘The Signal’ Viral Marketing Campaign Gets Personal Michael Lee, May 27, 2014May 27, 2014 Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and its strange and cryptic videos, clips, and trailers.Now a new update to The Signal‘s viral marketing campaign has launched, and it again shows a new gritty video of the interrogation process as seen in the trailers and clips. To add to that, it gets even more personal by asking you a questionnaire about The Signal. Hit the jump to learn more.Heading over to the RUAGITATED.com website again, type in “interrogate” in the password space. From there you will see a video of the interrogation process seen in the film. But to get to full experience, you must answer the questions on the next page. While it may not give us any clues as to what the film is about, it does add to that mystery sci-fi thriller experience.Here is a transcript of the questionnaire from the viral site The following is the transcript of a Turing Test Examination[PROCTOR]$ CAN YOU PLEASE TYPE YOUR NAME? [USER]$ MICHAEL LEE [PROCTOR]$ THANK YOU. DO YOU UNDERSTAND WHY YOU ARE HERE TODAY? [USER]$ NO [PROCTOR]$ OUR INFORMATION IS EXTREMELY LIMITED. WE’LL DO WHAT WE CAN TO CLARIFY THE PURPOSE OF THIS EXAMINATION TO YOU. HOW DO YOU FEEL ABOUT EXAMINATIONS? [USER]$ OKAY, I GUESS [PROCTOR]$ WE ONLY OFFER ASSISTANCE. ARE YOU FEELING WELL? [USER]$ NO [PROCTOR]$ THIS MAY BE AN EFFECT OF YOUR ENCOUNTER. WE HAVE NOTED YOUR STATUS. WHAT YEAR IS IT? [USER]$ 2014 [PROCTOR]$ TIME AND SPACE. IT IS AN IMPORTANT FACTOR TO EXISTENCE. CAN YOU RECALL FOR ME THE FIRST TIME YOU ENCOUNTERED THE SIGNAL? [USER]$ TODAY [PROCTOR]$ WE WILL DECIDE HOW WE PROCEED WITH THIS INFORMATION. CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER? [USER]$ BRIGHT LIGHTS, WHITE NOISE [USER]$ VERY GOOD, MICHAEL. WERE YOU ALONE AT THE TIME OF THE ENCOUNTER? [USER]$ NO [USER]$ WHO WAS WITH YOU? [USER]$ MY GIRLFIREND [USER]$ THAT’S NICE, IT’S NICE TO HAVE SOMEONE TO SHARE EXPERIENCES WITH. HOW IS YOUR GIRLFRIEND FEELING? [PROCTOR]$ CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER? [USER]$ I DON’T REMEMBER MUCH [USER]$ THAT’S ALRIGHT. THAT’S PRETTY COMMON. MICHAEL, I’M GOING TO NEED TO ASK YOU A QUESTION AND IT MAY SEEM A LITTLE STRANGE BUT YOUR HONESTY IS VERY IMPORTANT. [USER]$ ARE YOU FROM EARTH? [PROCTOR]$ CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER? [USER]$ I AM FROM EARTH, I DON’T REMEMBER ANYTHING. [PROCTOR]$ ONCE WE HAVE AN ACCOUNT OF ALL THE EVENT SEQUENCES WE MAY THEN BE ABLE TO UNDERSTAND A PATTERN TO THE ENCOUNTERS. THIS NEXT QUESTION MAY BE DIFFICULT…ARE YOU FROM EARTH? [USER]$ NO [PROCTOR]$ LOCATION IS TRIVIAL WHEN YOU ARE IN THE INFINITE.Check out the audio clip of the interrogation.Directed by William Eubank, The Signal stars Laurence Fishburne, Brenton Thwaites, Sarah Clarke, Olivia Cooke, and Beau Knapp. Focus Features will release the film into theaters starting June 13 and will expand throughout June.Three college students on a road trip across the Southwest experience a detour: the tracking of a computer genius who has already hacked into MIT and exposed security faults. The trio find themselves drawn to an eerily isolated area. Suddenly everything goes dark. When one of the students, Nic (Brenton Thwaites of The Giver and Maleficent), regains consciousness, he is in a waking nightmare… ARGs & Campaigns Viral Marketing Viral News Focus FeaturesRUAGITATED?The Signal
Viral Video: Nicolas Cage Losing His Sh*t November 23, 2010We’ve featured some of Pajiba‘s great movie mash-up videos before, and while the Arnold Schwarzenegger yelling video was not by them, it certainly was in the same vein. Now the website is making a similar mash-up, with a video that showcases the great Nicolas Cage losing his shit over and… Read More
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
As You Might Have Guessed, “The Five-Year Engagement” Has A Wedding Blog January 14, 2012It seems like only yesterday that we were talking about wedding blogs becoming the viral website of choice for television shows (in fact it was yesterday). Not to be upstaged, the romantic comedy film The Five-Year Engagement, starring Jason Segel and Emily Blunt have their own wedding blog. Get the… Read More