Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use

Michael Lee, June 4, 2014June 5, 2014

Mech Human: Trials Image Header

Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.

The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.

Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.

Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.

The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.

While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.

MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.

Here is a brief synopsis of the film:

After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.

We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign.

ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems

Post navigation

Previous post
Next post

Related Posts

Play “This Is The End” Online Game “Hollywood Hellfire”

April 23, 2013

Briefly: Sony’s This is the End opens in June, but if you want to experience the end of the world with celebrities, then you’re in luck. The online side-scrolling game Hollywood Hellfire lets you play as Seth Rogen or Jay Baruchel as you journey through Hollywood during the apocalypse. Collect…

Read More

Now’s The Time To Sign The “Tim & Eric Billion Dollar Movie” Pledge

January 27, 2012January 27, 2012

Sundance is not only home to some of the best movies the world has to offer, its also the place where various movie studios bid to purchase the rights to distribute them. But since this is a site about viral marketing, we aren’t going to cover any purchases, and instead…

Read More

Warner Bros.’ “Contagion” Finally Goes Viral

September 1, 2011September 1, 2011

Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.