Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use

Michael Lee, June 4, 2014June 5, 2014

Mech Human: Trials Image Header

Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.

The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.

Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.

Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.

The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.

While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.

MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.

Here is a brief synopsis of the film:

After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.

We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign.

ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems

Post navigation

Previous post
Next post

Related Posts

Project Prometheus Website Updated With Hope of Three More High-Res Images

March 27, 2012March 27, 2012

The Project Prometheus website, which is part of the viral campaign for Ridley Scott’s Alien prequel Prometheus, has been updated to include all the high resolution images we’ve discovered so far and the promise of three more on the horizon. Get the details after the break.

Read More

‘X-Men: Days Of Future Past’ Viral Campaign Reveals Autopsy Images Of Unseen ‘First Class’ Mutants

October 7, 2014October 7, 2014

In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have…

Read More

Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release

September 28, 2011September 28, 2011

Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the…

Read More

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.