“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use Michael Lee, June 4, 2014June 5, 2014 Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.Here is a brief synopsis of the film:After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign. ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems
1st Annual MovieViral Awards Results! January 15, 2010October 18, 2011Last week we asked you to vote in our forum for the best in various categories of viral marketing for the year. Now we have the results of the each of those polls, so lets tell you who won, as well as what we think about the results. Lets get… Read More
“The Faults In Our Stars” Fans Could Meet The Cast If They Win New Tumblr Contest April 4, 2014April 3, 2014A lot of the times fans can get a chance to meet their favorite film and tv stars through promotions or film premieres. But a lot of the times those are held in major cities like Los Angeles and New York. Now a new tumblr contest promoting the release of… Read More
Experience an Interactive Version of Oscar-Nominated “Moonrise Kingdom” Screenplay January 17, 2013Briefly: While some may think that Wes Anderson’s Moonrise Kingdom was snubbed for a Best Picture nomination at this year’s 85th Annual Academy Awards, no one is surprised that the quirky adventure’s script got a nomination in Writing: Original Screenplay category. Now you can read the screenplay yourself, along with… Read More