“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use Michael Lee, June 4, 2014June 5, 2014 Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.Here is a brief synopsis of the film:After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign. ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems
Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out November 5, 2010Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now… Read More
Enter Our NBC Summer Olympics Contest! July 9, 2012July 13, 2012NBC is once again hosting the Olympic Games, this time the London 2012 Summer Olympics, which begin on July 27th, with trials airing now. You can watch video, including live footage, and get up to speed on your nation’s team at NBCOlympics.com. Click through to find out how you can… Read More
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More