“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use Michael Lee, June 4, 2014June 5, 2014 Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.Here is a brief synopsis of the film:After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign. ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems
Could These Be Viral YouTube and Facebook Pages for “The Dark Knight Rises”? June 1, 2011June 1, 2011MovieViral reader TheArc321 points us to a YouTube page that could be part of the viral campaign for The Dark Knight Rises, Christopher Nolan’s third entry into the new Batman film series. The YouTube channel also points us to a Facebook page, but is any of this in-game or just… Read More
Join the IMF Team With Two Interactive Websites for “Mission: Impossible – Ghost Protocol” December 24, 2011This is the first weekend that Mission: Impossible – Ghost Protocol is out in regular theaters, and if you haven’t had a chance to see, it’s definitely worth your money. You can read our full review here, but if you want to join IMF yourself, then we have two missions… Read More
Create a LOST Fan Promo and Get On TV! March 2, 2010The series finale of ABC’s LOST is just over two months away, and the network is celebrating by letting you, the fans, create your own promo for the event. I’m sure you’ve seen plenty of YouTube videos made by fans by cutting together clips, and now those “artists” can get… Read More