“The Purge: Anarchy” Featurette: Frank Grillo Talks Surviving A 12 Hour Crime Spree Michael Lee, July 1, 2014July 1, 2014 We should all be excited about The Purge: Anarchy for a variety of reasons. One its a sequel to the low budget horror film that grossed $89 million on a $3 million budget. The other, is the fact that there is a nationwide Purge Breakout Fan Experience being carried out. No one could have seen the success of The Purge coming, and it will be exciting to see how Universal continues to market the franchise from here on out. To avoid some of the pitfalls of retreading the same story with the same family, The Purge: Anarchy goes a different route, by focusing on the low income families, those who accidentally get caught in the Purge, and those who are looking for vengeance.A new featurette has popped up online detailing what kinds of characters will well see in the highly anticipated sequel, as well as some new footage. Hit the jump to see it.Courtesy of IGN, the new Purge: Anarchy Featurette takes a look at five new characters, Leo Barnes (Frank Grillo), the unsuspecting hero of the film; a young couple (Kiele Sanchez and Zac Gilford) trying to avoid the Purge; and a mother, Ava (Carmen Ejogo), and daughter, Cali (Zoe Soul). All five haphazardly cross paths, and must rely on Leo to survive the night. We learn quite alot about these characters, but the featurette tells us more about Leo’s struggles as a grieving father.The Purge: Anarchy opens in theaters July 18.“The Purge is a night where all crime is legal and all hospitals, fire stations and police stations in the United States are closed down for 12 hours. A couple (Zach Gilford and Kiele Sanchez) are driving home to their kids when their car runs out of gas just as the Purge commences, and they flee from masked attackers on motorcycles and minibikes. Meanwhile, a man (Frank Grillo) goes out into the streets to get revenge on the man (Brandon Keener) who killed his son and a mother and daughter (Carmen Ejogo and Zoe Soul) run from their home after assailants destroy it. The five people meet up as they attempt to survive the night in Los Angeles.” Viral Marketing Viral News Viral Videos Frank GrilloThe Purge BreakoutThe Purge: AnarchyUniversal Pictures
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More
2012: You have One New Message September 15, 2009And it’s not a pleasant one. There is a new audio clip from Soren Ulfert’s voice mail, and its the same upset gentleman from the first one that we wrote about. Now, he’s had it. Take a listen (via ThisIsTheEnd) Now I’ve mentioned that I feel that Adrian Helmsley is… Read More
Check Out Scott Pilgrim’s Arcade-Style Interactive Trailer August 5, 2010We’ve covered a few interactive trailers here at MovieViral, and I find them to be really impressive when done right. They are like the Blu-Ray version of trailers, as they let you get into the movie and sometimes learn more about the plot and characters. Scott Pilgrim vs. The World… Read More