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Award shows are finding new and inventive ways to interact with their fans beyond the behind the scenes look or photobooth shots. Social media has the door for nominees to talk to their fans. Often times viewers are asked to include a hashtags to help increase the show’s social media presence and hopefully viewership.

Last year, the Golden Globes did it by having nominees use an Instagram station. Ellen DeGeneres did with her Academy Awards selfie, which actually crashed Twitter for a brief moment. Now Facebook is getting in the awards show game. In anticipation for the Emmys, Facebook has teamed up with Access Hollywood, and will give tablets to nominees who will then interact with their fans on the social media giant.

Hit the jump to learn more.

The campaign is called the Mention Box. Mashable says that fans will have to go on Access Hollywood’s Facebook Page to ask questions of the stars. Celebrities will then shake the device the way they would a Magic 8-Ball and then answer a question using the video camera.

The purpose of this campaign is to get “celebrities to post more content and be more engaged with their fans on Facebook.”

So what do you guys think? Will you participate in the Mention Box campaign?

Who will win? Who will lose? What will be the most memorable moment of the night? Find out when The Emmys air tonight on NBC.

By Michael Lee

Michael Lee has an English and Communications degree from Concordia University Irvine. He is a fan of films that are comic-book adaptations and dry witty comedies.

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