“Godzilla” Prequel Comic “Godzilla: Awakening” Hitting Shelves May 7 Kevin C, January 22, 2014 With the release of Godzilla just around the corner, marketing should be kicking into high gear for this new iteration of the much-loved kaiju. Today, Legendary Pictures announced the release of a graphic novel before Godzilla opens in theatres. The graphic novel will be titled Godzilla: Awakening and hit stores on…
The Muppets Teams With Toyota To Take Terry Crewes On A Joyride During Super Bowl Sunday Michael Lee, January 22, 2014January 22, 2014 The Muppest Most Wanted viral marketing campaign has gone from mocking the internet to being insulted for not being nominated for any awards. But we may never what studios may have in store for us on Super Bowl Sunday. It has been confirmed that four studios bought air time to…
“Labor Day” Instagram Contest Wants You To Define Love Michael Lee, January 21, 2014 Jason Reitman‘s Labor Day takes a look at what happens when a reclusive mother (Kate Winslet) falls in love with a wanted fugitive (Josh Brolin) during the Labor Day weekend. What was suppose to be a regular day of shopping for school supplies turns into an unlikely hostage situation with…
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video Sabina, January 21, 2014January 21, 2014 This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the…
Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign? Alex Gerage, January 20, 2014January 21, 2014 Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has…