“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW Christopher Moore, March 15, 2015April 1, 2015 If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek, it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character. Here’s a picture of Ava’s Tinder profile: Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram. Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd
Conan Hosts Valentine’s Day Video Contest February 2, 2011Have you ever wanted to eat dinner with your special someone in front a live studio audience and millions of television viewers? Well, now you have the chance thanks to Conan O’Brien. To enter you just have to post a video response to the YouTube announcement (shown after the break)… Read More
Guy Chases Girl Through 80s Movies in Music Video June 3, 2013Sometimes life feels like an 80s movie. At least it does for Jon Marco, whose music video features him chasing his ex through various classic 80s movies. Considering the small production, it actually looks great. The song is pretty catchy too. Check out the video after the break and see… Read More
Trailers Weekly: “The Baytown Disco”, “Magic Mike”, “Cosmopolis”, “High School”, and “The Five-Year Engagement” April 21, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. Today we have trailers for The Baytown Disco, Magic… Read More