“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW Christopher Moore, March 15, 2015April 1, 2015 If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek, it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character. Here’s a picture of Ava’s Tinder profile: Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram. Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd
Viral Video Round-Up: Mark Wahlberg is Iron Man, Cosplay Fails, Pulp Fiction’s Alternate Realities And More! September 8, 2013The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: Mark Wahlberg writes and directs Iron Man; Don’t you wish you could… Read More
Where is Alvin!? Help Find Everyone’s Favorite Chipmunk! November 1, 2011During a hand and footprint ceremony today, celebrating the release of their new film, Alvin and the Chipmunks: Chip-Wrecked, at the legendary Chinese Theater in Hollywood, Alvin and the Chipmunks frontman, Alvin, went missing! Jason Lee, who plays Dave Seville in the Chipmunk films, announced plans to locate Alvin. You… Read More
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More