“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW Christopher Moore, March 15, 2015April 1, 2015 If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek, it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character. Here’s a picture of Ava’s Tinder profile: Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram. Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd
Play The “Hotel Transylvania” Facebook Social Game August 1, 2012Briefly: Sony Pictures Animation’s Hotel Transylvania flips the monster genre on its head by having a human (voiced by Andy Samberg) accidentally visit the title Hotel, where owner Dracula (Adam Sandler) has invited some of the most famous monsters to celebrate his daughter Mavis’ (Selena Gomez) 118th birthday. You can… Read More
Viral Marketing “Personal Demons” Kickstarter Takes A Unique Approach June 21, 2013As an independent filmmaker, I’ve been a part of two successful Kickstarter campaigns, so I know how important it is to make a movie pitch that catches people’s attention. When you don’t have the luxury of having some movie star like Zach Braff or Kristen Bell behind your project, you… Read More
Cloverfield Actor in Super Bowl Commercial February 8, 2010Cloverfield was an international phenomenon, but it didn’t exactly propel any of its lead actors into instant stardom. You may have seen them in guest spots on TV or in some bad movies (see: Odette Yustman in The Unborn, or rather, don’t see), but otherwise, they have yet to truly… Read More