Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW

Christopher Moore, March 15, 2015April 1, 2015

exmachinahdr

If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek,  it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character.

 

 

 

 

Here’s a picture of Ava’s Tinder profile:

tinderexmachina

 

Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.

tinderconvo

When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.

IMG_8978

It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.

If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram.

Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd

Post navigation

Previous post
Next post

Related Posts

Early Twitter Responses to District 9 Trailer

May 1, 2009April 7, 2010

The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content).

Read More

100 Greatest Viral YouTube Moments in 4 Minutes

April 9, 2010April 9, 2010

Liquid Generation has posted a video of the “100 Greatest Hits of YouTube in Four Minutes.” Think of it as a greatest hits montage of viral videos. Yeah, I figured you would want to see it. Check out the video after the jump.

Read More

Improv Everywhere Strikes Again With ‘Star Wars Subway Car’

July 14, 2010July 13, 2010

Improv Everywhere is a group that stages impromptu shows around New York City, usually interacting with the public, and often using up to thousands of volunteer actors. Their latest act was a scene from Star Wars played out on a Subway Car. Take a look after the jump.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.