Learn About Our Alien Enemies Thanks To New “Battle: Los Angeles” Viral Site Dan Koelsch, January 19, 2011January 19, 2011 Faithful readers to the site know that I am usually pretty objective in my reporting, but I have to admit, this got the nerd inside of me really excited. Sony’s alien war film Battle: Los Angeles has been dabbling in viral marketing since Comic-Con, but it looks like they may be making a strong final push going into their March 11th theatrical release. Learn about a new viral website for the film after the break. The Battle: Los Angeles Interactive Map has become a good hub for the film’s viral, and they continue the trend with their “Priority Access” button. Just type in the password 031111 (the film’s release date), and you’ll get access to a new viral website called Unidentified Enemy. This new site has lots of details on the aliens, from their technology to their language, though it’s framed as hypothetical data and predictions. I love the fluid and interactive interface, even if the site is entirely Flash-based. There’s even redacted documents like another alien movie you may know. Poke around the site and see what cool things you can find! There are still a few sections locked away for about 8 more days (based on the counter), so we’ll have to wait to see what goodies are stored there. Is this how the aliens look in Battle: Los Angeles? Thanks to MV Reader Cameron for sending this our way! ARGs & Campaigns Viral Marketing Battle: Los Angeles
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
Meet the Greeks of “Monsters University” April 17, 2013Yahoo! has released some new photos for Pixar’s upcoming prequel Monsters University. The images are framed photos of the various fraternities and sororities on campus, as well as the Greek Council leaders. We get to see our favorites Mike, Sulley, and even Randy, as well as a load more characters…. Read More
Michael J. Fox Re-Shoots Back to the Future Teaser October 13, 2010This year marks the 25th anniversary of Back to the Future, a new classic that still lives on to this day. We’ve seen a few things to honor the occasion (including a Blu-Ray release of the Trilogy). Now the cast looks to be having a reunion at the Spike 2010… Read More