“Apollo 18” T-Minus Checklist Revealed Dan Koelsch, January 28, 2011 On the 25th anniversary of the Challenger accident, we get the latest document image from the Apollo 18 viral campaign. the file is called “sa514”, and it is a T-Minus Checklist for a launch involving the Saturn V rocket SA-514, which according to real history, was the first of two unused Saturn V rockets from the cancelled Apollo missions. Take a look at the Top Secret document after the break. I don’t see anything special with the document, though a midnight launch time seems a bit unusual. This could be done for secrecy, though I think a lot of people would still see a rocket being launched at night from Santa Barbara.Let us know in the comments below if you catch anything of interest in the document. For more information on the campaign, check out our Apollo 18 Viral Page. ARGs & Campaigns Viral Marketing Apollo 18
Mad Men Parodies: Emmy Commercials and Don Draper’s College Orientation August 23, 2010August 23, 2010This seems to be the Summer of Mad Men, as the show is popping up everywhere. The Emmys are coming up this Sunday, and late night talk show host (and former laugher during SNL skits) Jimmy Fallon is hosting. To promote the television award show, NBC has two commercials with… Read More
Nike’s “Back to the Future” Shoe Missing Best Feature September 8, 2011Yesterday we told you that Nike would be releasing the iconic Air MAGs from Back to the Future Part II. As predicted, Nike unveiled the shoes today; an exact replica of the shoes worn by Marty McFly in the year 2015, minus one very key feature. These are shaping up… Read More
Apollo 18: Viral Campaign Starts Back Up, New Poster and TV Spot Revealed August 6, 2011Unfortunately, the biggest thing Dimension Films’ Apollo 18 may be known for is it’s constantly changing release date, but there was a time when its viral campaign ruled the newsfeed. After taking a hiatus since March, the campaign is back in full force. See the latest updates after the break. Read More