“Apollo 18” T-Minus Checklist Revealed Dan Koelsch, January 28, 2011 On the 25th anniversary of the Challenger accident, we get the latest document image from the Apollo 18 viral campaign. the file is called “sa514”, and it is a T-Minus Checklist for a launch involving the Saturn V rocket SA-514, which according to real history, was the first of two unused Saturn V rockets from the cancelled Apollo missions. Take a look at the Top Secret document after the break. I don’t see anything special with the document, though a midnight launch time seems a bit unusual. This could be done for secrecy, though I think a lot of people would still see a rocket being launched at night from Santa Barbara.Let us know in the comments below if you catch anything of interest in the document. For more information on the campaign, check out our Apollo 18 Viral Page. ARGs & Campaigns Viral Marketing Apollo 18
The Daily Bugle Debuts on Tumblr; Hints at Expanding “Amazing Spider-Man” Universe July 21, 2013July 21, 2013It looks like The Daily Bugle is finally caught up with the times and has started publishing online. The fictional newspaper has launched a Tumblr page, dropping hints about the plot of the upcoming The Amazing Spider-Man 2. More info after the jump. Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More
Sony Launches “Face of the Fan”, Uses Internet To Cast for Underworld 4 November 21, 2010Sony has launched an initiative and website called “Face of the Fan“, in which the company looks to connect directly with fans in a way that gets them involved in their film. For one of their first endeavors, they are having a truly open casting call, hosted entirely on the… Read More