You’re Needed For “Mission Icefly”! Caleb Hamilton, June 18, 2011July 1, 2011 As you know we’ve been covering a new viral campaign from 42 Entertainment, the genius marketing firm behind great ARGs such as Flynn Lives and Why So Serious. There has been a lot of speculation as to what The Human Preservation Project could possibly be viral for, with 5 Gum, video games, and The Dark Knight Rises in the running. After laying low, the viral has become active again. Today I received a mysterious package from the preservation project and its contents were just as mystifying. I can tell you now that this has nothing to do with gum. The completely black mailer, except for the mailing label (which was white), arrived from Pasadena, California. I was expecting an I.D. badge like the one you created when you first signed up at “Test Subjects Needed“. Instead I got something completely unexpected: a small device which looks like a tracking diode.A message was included which you can read below:Following the instructions in the fine print, I removed the battery tab and twisted the diode. It began to flash a bright blue. As you can see in the image above, the diode is attached to a Y-shaped ribbon that acts as a helicopter. There is a QR-code on the helicopter that leads to a countdown for “Mission Icefly“.The wasp that is on the note and under the diode also appears on the countdown site. When you roll your mouse over it, the wasp darts away to another part of the page. The box underneath “Test Subjects Needed” links to the Mission Icefly YouTube channel, where a video is posted showing a bunch of these devices dropping from a night sky lit up by blue lights at the Bonnaroo Music Festival. The night sky is lit up by blue lights.The countdown runs out on June 30th. Until then you can continue to sign up for The Human Preservation Project at the “Test Subjects Needed” website. Do you still think this is a campaign for a new flavor of gum? Wrigley’s 5Gum was a sponsor at Coachella, another music festival. Have you received a package from the project? Let us know in the comments!Click Here To Follow the Test Subjects Needed Campaign! ARGs & Campaigns Viral Marketing 42 EntertainmentMission IceflyTest Subjects Needed
ARGs & Campaigns “The Fault In Our Stars” Fanatics Can Be In A Music Video Or Become Fan Ambassador April 10, 2014Can we finally make “French the Llama!” happen? Because Nerdfighters, we have so much cause to celebrate! You’ve undoubtedly been following in anticipation all the news leading up to The Fault in Our Stars hitting theaters over on the Vlogbrothers channel–and hopefully our site too . You’ve demanded your stars… Read More
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
Viral Video Round Up: Drive, Michael Winslow, The Simpsons, Dances With Wolve II, The Avengers, And More! October 23, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
Alright here’s what i found [google’ 5 gum qr ‘], and I think it more or less leans toward the 5 gum/ icefly connection http://www.qr-decoded.com/wp-content/uploads/2011/06/Seventeen-June-2011-5-Gum-0011-727×1024.jpg the qr code at the bottom links to the TSN website. But then again maybe 5 gum just sponsors it or something. OR, The ad from the link also spells out “destiny” [the bolder words] and after doing research i found a few possibilities:Bungie has a new game with the codename Destiny project Tron: Destiny and then theres Halo4 or its just a promotion for gum
got my package today its weird i cant seem to stop playing with the light : same helicoter same package same link
timers up. new videoish thing, with a list of states at ether side of it, and 15 pentagons at the bottom of the screen. in illuminatus trilogy (and general cultural mythos) the pentagon is a discordian symbol, along with the rule of 5’s, (and a stress on a 5:3 connection. 15 is divisible into 5 x 3) any ideas?
Look, I got the qr code in the big 5 gum. I still have no idea what this is all about even after looking it up. Any helP please? And what do I do with my info next to the qr code I recieved?? Thanx
I just got a package today with 5 gum in it, however, this this gum is not in stores and isn’t even on the 5 gum website yet. It’s obvious 5 gum is behind it, but I’m just not sure what they are doing. As a side note, the gum is pretty good.