You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
Super 8 Trailer Analysis, New Website, and Poster! March 11, 2011March 16, 2011Today could be certified Super 8 Day, as we’ve gotten a bevy of new content for the J.J. Abrams-directed sci-fi film. First, we finally got the feature length trailer, and now we have an official synopsis, a new viral website, and a poster. Get the details and see how we… Read More
J.K. Rowling’s “Pottermore” Revealed! [Updated] June 22, 2011June 23, 2011Late last week the internet was buzzing about a new Harry Potter project that will be officially announced by J.K. Rowling tomorrow. Thanks to a leaked memo regarding the project, we have learned exactly what Pottermore is. Read More
This Week In Viral: Week of 6/1/09 June 7, 2009July 11, 2010Only a few updates in this edition, and they are all on District 9, so this shouldn’t take long. Read More